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http://purl.org/pe-repo/ocde/ford#5.03.01
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1
artículo
Publicado 2018
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This study investigated how advertisers from the creation area of large advertising agencies perceive and characterize their creative process. Thirteen Brazilian professionals were interviewed using semi-structured interviews. Data were analyzed by content analysis. Results indicate that several stages of the creative process overlap, such as the incubation period of one job functioning as the preparation for the next. Motivating factors include pleasure of the act of creating, media visibility and its social reach. Limiting factors include the agencies’ excessive departmentalization, reduced deadlines, and the clients’ subjectivity influencing the advertisement approval.
2
artículo
Publicado 2018
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This study investigated how advertisers from the creation area of large advertising agencies perceive and characterize their creative process. Thirteen Brazilian professionals were interviewed using semi-structured interviews. Data were analyzed by content analysis. Results indicate that several stages of the creative process overlap, such as the incubation period of one job functioning as the preparation for the next. Motivating factors include pleasure of the act of creating, media visibility and its social reach. Limiting factors include the agencies’ excessive departmentalization, reduced deadlines, and the clients’ subjectivity influencing the advertisement approval.
3
artículo
Dramaturgs are often regarded as the first spectators of an artistic production; they are collaborators who watch over the creative process, providing a critical opinion to the rest of the creative team, and in turn, their work. In this light, the tasks they carry out during the creation process of an art piece contribute to observation, documentation, mediation, and research processes, in order to nurture creation. Given the insufficient availability regarding both theoretical and practical references within Latin American territory, this text is an educational contribution, since its aim is to provide methodological tools for young dramaturgs. This paper is based on the following questions: Which collaborators provide research material for a creative process? How is observation possible during the process? Who keeps a record of what is happening? To what purpose? If all creators conduc...
4
artículo
The purpose of this study is to analyze the Innovation and Creativity Capacities and their Impact on the materialization of Business Ideas of the entrepreneurs of the FCA Incubator - UNMSM, for this a mixed type of research study was applied. explanatory, correlational and transversal, which had a study sample of 43 incubated students who presented themselves at the entrepreneurial fair organized by the Incubator of the Faculty of Administrative Sciences "Ideando" in November 2018 II to which it was applied a questionnaire to measure the dimensions of the study. Taking as a more relevant conclusion that in 13 of the 15 dimensions of the creativity and innovation variable, medium levels have been obtained, only Mental Curiosity (74.4%), Constant search for ideas (51.2%) and Knowledge of Innovation processes (41.9%) have upper level. This indicates that entrepreneurs have average character...
5
artículo
Publicado 2010
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José Watanabe, a charismatic and recognized poer beca use of the limpid articulation ofhis verses and his unseen wisdom, unites h.is talent and personal creativity or psychologicalwith another deeper process, in a visionary or impersonal way, which genesisapproaches to the profound inquiry resulting from a cognitive distinct process, transor impersonal, archetypal or primordial, even though common to humaniry, but for·gotten today-except tOr some scientists, shamans, rnystics, p(r)o(ph)ets or visionariesable ro access chis field. This way of petception succeeds in mediating between rheimpersonal reahn of rhe collecrive unconscious and the contetnporary imaginary. Eachof Watanabe's poems is an epiphany, Rosella di Paolo synthesizes, "a strike of light,rhe sudden perception of an angle of realiry snarched from darkness and silence." TI1ecreatlon thus germinated is immediate, different an...
6
artículo
Publicado 2016
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This work presents a compendium of models and taxonomies classifying attributes involved in innovation and creativity. The frameworks proposed by several authors to characterize those processes, provide an approach to the subject and the means to its evaluation, both in qualitative and quantitative form. This work does not focus only on the psychological point of view of creative thinking, instead it considers its practical implications, following the proposals of researchers, developers and users in several knowledge fields, in various professions or academic environments.
7
artículo
Publicado 2016
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This work presents a compendium of models and taxonomies classifying attributes involved in innovation and creativity. The frameworks proposed by several authors to characterize those processes, provide an approach to the subject and the means to its evaluation, both in qualitative and quantitative form. This work does not focus only on the psychological point of view of creative thinking, instead it considers its practical implications, following the proposals of researchers, developers and users in several knowledge fields, in various professions or academic environments.
8
artículo
Publicado 2021
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The purpose of this research was to evaluate the effect of the educational methodology of an audiovisual production workshop on the creativity of fifth year secondary school students in a parish school for girls in Lima metropolitan area. The study presents a mixed quasi-experimental design with a descriptive - explanatory scope. The sample was made up of twenty students, half of whom were in the control group and the other half in the experimental group. LUDOCREARTE educational methodology consists of involving play as the main tool for learning and has three fundamental pillars: audiovisual technique and its application; the student’s apprehension through play and experience; and the enjoyment of doing. The students’ creativity was measured with the Multifactorial Evaluation of Creativity test (EMUC). It is concluded ...
9
artículo
Publicado 2021
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The purpose of this research was to evaluate the effect of the educational methodology of an audiovisual production workshop on the creativity of fifth year secondary school students in a parish school for girls in Lima metropolitan area. The study presents a mixed quasi-experimental design with a descriptive - explanatory scope. The sample was made up of twenty students, half of whom were in the control group and the other half in the experimental group. LUDOCREARTE educational methodology consists of involving play as the main tool for learning and has three fundamental pillars: audiovisual technique and its application; the student’s apprehension through play and experience; and the enjoyment of doing. The students’ creativity was measured with the Multifactorial Evaluation of Creativity test (EMUC). It is concluded ...
10
artículo
Publicado 2021
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The purpose of the article is to identify and build a mental model of the formation of the spiritual intelligence of a young individual. The research methodology was a humanistic approach, which made it possible to pay priority attention to the problems of a young individual, his/her search for the meaning of life and the determination of value orientations, as well as the process of modernizing the directions of society's activities and the development of new approaches to the formation of the spiritual intelligence of a young person. The main results of the study were: the identification of relevant factors in the 21st century, the consequences of the negative impact on the spiritual intelligence of an individual with an immature worldview system lead him/her to enter the path of radicalization; the creation of a mental model that reveals the dependence of the transformation of the spi...
11
artículo
Publicado 2024
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This article intends to explain the different possibilities of representation of what we will call “fictional ecosystems”, being imaginary ecosystems that are developed through visual representation, highlighting their importance to establish, develop and maintain a connection with the inhabited territory, as fundamental relationship to build a society that questions the subjectivities established in the coexistence with the natural, humanized and collective environment. Thus, an explanatory line is developed, which answers the following question, can elements of visual representation be used for the creation of “fictional ecosystems” that help to question the relationship that we build with our natural and humanized ecosystems in the contemporary environment and its corresponding problems? The answer is built through a methodology created using two phases of analysis. An explana...
12
artículo
Publicado 2024
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This article intends to explain the different possibilities of representation of what we will call “fictional ecosystems”, being imaginary ecosystems that are developed through visual representation, highlighting their importance to establish, develop and maintain a connection with the inhabited territory, as fundamental relationship to build a society that questions the subjectivities established in the coexistence with the natural, humanized and collective environment. Thus, an explanatory line is developed, which answers the following question, can elements of visual representation be used for the creation of “fictional ecosystems” that help to question the relationship that we build with our natural and humanized ecosystems in the contemporary environment and its corresponding problems? The answer is built through a methodology created using two phases of analysis. An explana...
13
artículo
Publicado 2024
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Computational creativity and generative artificial-intelligence algorithms pose new challenges to artists and educators. This study investigates the main aesthetic, educational, and methodological contradictions of these technologies, including the influence of Romantic aesthetics, the lack of a proper relationship between digital and traditional culture, and the limits of quantitative approaches to creativity. Based on a literature review, an experimental software design, and artistic practices, demonstrates that digital technology alone is insufficient in developing the essential skills needed for computational creativity in artistic production and education. Inclusive, sustainable, and creative uses of digital media require the development of aesthetically updated proprietary technology rooted in the cultural identities of its origin. Our conclusions highlight the technological role o...
14
artículo
Publicado 2011
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In this article we try to perform a brief tour around the history of creativity up to the present. This research analyzes this concept from its very beginning focusing on its application to the advertising field, where the cited concept gets reinvented again and again in order to explore its new possibilities and situations.
15
artículo
Publicado 2024
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The focus of this research is the field related to creativity contextualized in the school environment. Among the aspects of the key role that creativity could play, it has been proposed to explore its link with motivation in terms of its implication in learning. A systematic review of the literature was carried out on the categories creativity-creative thinking and motivation in the year 2023 with articles published in research publication bases. Research was sought that would allow us to analyze the aforementioned categories, as well as the relationships between both in the context of primary education. Specifically, some of the bases of experience and motivation were examined. As a result, it is concluded that the development of both categories involves the mobilization of cognitive, affective and active processes and that the relationship between them is mutually productive for the s...
16
artículo
Publicado 2024
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The focus of this research is the field related to creativity contextualized in the school environment. Among the aspects of the key role that creativity could play, it has been proposed to explore its link with motivation in terms of its implication in learning. A systematic review of the literature was carried out on the categories creativity-creative thinking and motivation in the year 2023 with articles published in research publication bases. Research was sought that would allow us to analyze the aforementioned categories, as well as the relationships between both in the context of primary education. Specifically, some of the bases of experience and motivation were examined. As a result, it is concluded that the development of both categories involves the mobilization of cognitive, affective and active processes and that the relationship between them is mutually productive for the s...
17
artículo
Publicado 2021
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The objective was to review various scientific articles to identify the relevant concepts, characteristics, and theories that underpin the construction of creative thinking and analyze the proposals that contribute to its improvement. For this, databases such as Ebsco, Scopus, Eric were reviewed, from which 50 relevant articles were selected. The methodology used is descriptive-analytical, which allowed us to reach the following results: there are a diversity of definitions, characteristics, and strategies that promote the improvement of creative thinking, and its development in students is crucial for good growth in society. In conclusion, the educational system must promote the knowledge and development of creative thinking in the teaching-learning process since this skill is required to access a job.
18
artículo
Critical thinking and creative thinking are proposed as determinants to cope with the constant change society, and basically children are experiencing nowadays. Moreover, tools for the development of critical and creative thinking are discussed, and the creative problem solving toolbox is presented, involving tools for generating options, as well as tools for focusing options. The importance of the tools as significant basis for the learning process, as well as for the management of changes in the creative problem solving solution, as well as its application from infancy to adulthood is discussed. Finally, recommendations about teaching and application of thinking tools are considered.
19
artículo
Critical thinking and creative thinking are proposed as determinants to cope with the constant change society, and basically children are experiencing nowadays. Moreover, tools for the development of critical and creative thinking are discussed, and the creative problem solving toolbox is presented, involving tools for generating options, as well as tools for focusing options. The importance of the tools as significant basis for the learning process, as well as for the management of changes in the creative problem solving solution, as well as its application from infancy to adulthood is discussed. Finally, recommendations about teaching and application of thinking tools are considered.
20
artículo
Art in its various forms, theater, narrative, music, circus, puppets, painting, ceramics, dance, movement and others, play a fundamental role in the processes of personal and social transformation. The Arts allows for expression, the power of humanization of the human beings has been proven since ancient time, giving emphasis within the area of human development. In this field, we see an evolution from the identification of art with an artistic product and with artists belonging to certain elites. Currently the concepts have evolved giving Art and Creativity a broader vision that generates educational, social and political processes. Art and Creativity play a crucial role in Resilience, concept currently widely spread because is a powerful valuable resource due to its impact on conflict resolution, in reinforcing internal strength and enhancing&nbs...
