The purpose of this research was to evaluate the effect of the educational methodology of an audiovisual production workshop on the creativity of fifth year secondary school students in a parish school for girls in Lima metropolitan area. The study presents a mixed quasi-experimental design with a descriptive - explanatory scope. The sample was made up of twenty students, half of whom were in the control group and the other half in the experimental group. LUDOCREARTE educational methodology consists of involving play as the main tool for learning and has three fundamental pillars: audiovisual technique and its application; the student’s apprehension through play and experience; and the enjoyment of doing. The students’ creativity was measured with the Multifactorial Evaluation of Creativity test (EMUC). It is concluded ...

This research focuses on the process of building the employer brand in a Peruvian pharmaceutical retail company and the role that communication played during this process, between 2012 and 2016, when the company implemented and structured the Culture and Communications area. This study pursues to describe and analyze the practices and strategies that were carried out in the company, from the management of people and internal communication actions in order to enter the Great Place to Work ranking. It is concluded that the construction of the employer brand is, to a great extent, driven by leaders of the organization who are the pillars for the generation of trusting relationships with their teams, sense of belonging and collaboration among the areas. Finally, it is presented as a working base for communication colleagues, human resources and/or organization leaders who wish to build the e...

The purpose of this research was to evaluate the effect of the educational methodology of an audiovisual production workshop on the creativity of fifth year secondary school students in a parish school for girls in Lima metropolitan area. The study presents a mixed quasi-experimental design with a descriptive - explanatory scope. The sample was made up of twenty students, half of whom were in the control group and the other half in the experimental group. LUDOCREARTE educational methodology consists of involving play as the main tool for learning and has three fundamental pillars: audiovisual technique and its application; the student’s apprehension through play and experience; and the enjoyment of doing. The students’ creativity was measured with the Multifactorial Evaluation of Creativity test (EMUC). It is concluded ...

La educación mediática propone el desarrollo de la comprensión crítica de la sociedad a partir del análisis e interacción con los medios de comunicación social. Esta investigación presenta el diseño de un taller educativo para el desarrollo de competencia mediática en docentes en formación. El estudio plantea un enfoque cualitativo de tipo proyectiva y aplicada educacional, donde se analiza la autopercepción de dicha competencia en 40 estudiantes de una facultad de educación de Lima, a partir de la aplicación de una encuesta. Del mismo modo, se formulan entrevistas semiestructuradas para conocer la opinión de docentes y expertos en el tema. El diagnóstico realizado muestra problemas en relación con el conocimiento de los elementos del lenguaje mediático, sus mensajes y el sentido estético, así como también en la producción de textos audiovisuales, multimedia e hiper...