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data creative » data creation (Expander búsqueda), drama creativo (Expander búsqueda), danza creativa (Expander búsqueda)
data creative » data creation (Expander búsqueda), drama creativo (Expander búsqueda), danza creativa (Expander búsqueda)
1
artículo
Publicado 2018
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This study investigated how advertisers from the creation area of large advertising agencies perceive and characterize their creative process. Thirteen Brazilian professionals were interviewed using semi-structured interviews. Data were analyzed by content analysis. Results indicate that several stages of the creative process overlap, such as the incubation period of one job functioning as the preparation for the next. Motivating factors include pleasure of the act of creating, media visibility and its social reach. Limiting factors include the agencies’ excessive departmentalization, reduced deadlines, and the clients’ subjectivity influencing the advertisement approval.
2
artículo
Publicado 2018
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This study investigated how advertisers from the creation area of large advertising agencies perceive and characterize their creative process. Thirteen Brazilian professionals were interviewed using semi-structured interviews. Data were analyzed by content analysis. Results indicate that several stages of the creative process overlap, such as the incubation period of one job functioning as the preparation for the next. Motivating factors include pleasure of the act of creating, media visibility and its social reach. Limiting factors include the agencies’ excessive departmentalization, reduced deadlines, and the clients’ subjectivity influencing the advertisement approval.
3
artículo
This study investigates creativity and the creative process in Advertising Agencies in Brazil. The objective was to identify how the Copywriter and the Art Director operate strategies aimed at brainstorming in the ideation of advertising campaigns to reach insight. A qualitative study was carried out through semi-structured interviews designed based on the literature, applied to advertising who work in the areas. The study of Multiple Cases was used being the analysis of the collected data elaborated through the technique of content analysis based on Bardin (2010) and structured in the ATLAS.ti software. The findings reveal that in the Creativity dimension, copywriters and art directors perceive a strong influence from auditory and visual sources. In the Creative Process dimension, the findings indicate that the traditional steps instituted in the department are recurrent in the search f...
4
artículo
This study investigates creativity and the creative process in Advertising Agencies in Brazil. The objective was to identify how the Copywriter and the Art Director operate strategies aimed at brainstorming in the ideation of advertising campaigns to reach insight. A qualitative study was carried out through semi-structured interviews designed based on the literature, applied to advertising who work in the areas. The study of Multiple Cases was used being the analysis of the collected data elaborated through the technique of content analysis based on Bardin (2010) and structured in the ATLAS.ti software. The findings reveal that in the Creativity dimension, copywriters and art directors perceive a strong influence from auditory and visual sources. In the Creative Process dimension, the findings indicate that the traditional steps instituted in the department are recurrent in the search f...
5
artículo
Publicado 2015
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Creativity is an essential element of scientific management where decisions are made by rational paradigm that involves the use of convergent criteria in the management, organization and hierarchy of problems. The process engineer emphasizes the systematic and rational side, which is the visible and concrete engineer’s work. The invisible part constitutes the heuristic and creative side, comprising the imaginative and divergent view that complements the first and develops as new tasks arise in the areas of research and design, which requires vision and innovation. This paper aims to highlight the creativity of engineers. They have taken their creative products whose description and study, must lead to identifying new ways of seeing reality, beyond traditional approaches, and understand the orientation of creativity, to improve understanding and problem solving. Creativity in industrial...
6
artículo
Publicado 2015
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Creativity is an essential element of scientific management where decisions are made by rational paradigm that involves the use of convergent criteria in the management, organization and hierarchy of problems. The process engineer emphasizes the systematic and rational side, which is the visible and concrete engineer’s work. The invisible part constitutes the heuristic and creative side, comprising the imaginative and divergent view that complements the first and develops as new tasks arise in the areas of research and design, which requires vision and innovation. This paper aims to highlight the creativity of engineers. They have taken their creative products whose description and study, must lead to identifying new ways of seeing reality, beyond traditional approaches, and understand the orientation of creativity, to improve understanding and problem solving. Creativity in industrial...
7
artículo
Publicado 2003
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This article deals with theoretical approaches on software production and development, and with creativity, framed within mankind's constant and accelerated intellectualizing process, leading to form ethicallydeveloped human beings, with both knowledge and lots of creativity.
8
artículo
Publicado 2003
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This article deals with theoretical approaches on software production and development, and with creativity, framed within mankind's constant and accelerated intellectualizing process, leading to form ethicallydeveloped human beings, with both knowledge and lots of creativity.
9
artículo
The article considers the role and influence of professional creativity on the professional activities as an expression of the teacher’s creative abilities. The purpose of the article is a theoretical and empirical study of the influence of professional creativity on the effectiveness of a teacher’s professional activity. Attention is paid to the place and importance of creativity in the activities of a teacher. Based on an analysis of current literary sources, the phenomenon of professional creativity of a teacher is highlighted, a definition of this concept is given, and its structure and components are considered. The research methodology and its algorithm include a complex psychological and pedagogical experiment, diagnosing the stated parameters and statistical analysis of the results based on Spearman's rank correlation coefficient. The study of teachers’ creativity was carri...
10
artículo
The article considers the role and influence of professional creativity on the professional activities as an expression of the teacher’s creative abilities. The purpose of the article is a theoretical and empirical study of the influence of professional creativity on the effectiveness of a teacher’s professional activity. Attention is paid to the place and importance of creativity in the activities of a teacher. Based on an analysis of current literary sources, the phenomenon of professional creativity of a teacher is highlighted, a definition of this concept is given, and its structure and components are considered. The research methodology and its algorithm include a complex psychological and pedagogical experiment, diagnosing the stated parameters and statistical analysis of the results based on Spearman's rank correlation coefficient. The study of teachers’ creativity was carri...
11
artículo
This research aimed to develop a model of playful strategies for the development of critical and creative thinking in 5-year-old children from the Educational Institution No. 284 of Bagua Grande, Amazonas region, Peru. The research was purposeful because the playful strategies model was formulated to develop these two thoughts. The data was collected through a test applied to 25 5-year-old children in the classroom and an interview guide for the teacher in charge of the school. As a result, it was found that more than 80% of the population presented a low level of critical and creative thinking in all its dimensions and that teachers do not use adequate strategies to promote these thoughts during the teaching-learning process. Therefore, it was concluded that playful strategies are valuable tools to develop critical and creative thinking in 5-year-old preschool children.
12
tesis de grado
Publicado 2022
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En la actualidad existe preocupación por la presencia de estudiantes poco creativos que no logren expresar sus ideas mediante el dibujo, es un tema del momento que motiva para poder indagar y buscar alguna forma de mejorar esta realidad. El Sistema Educativo Nacional cuenta con el área de Arte y Cultura, pero sucede un que no han desarrollado la apreciación y expresión estética, porque teniendo un espacio el desarrollo de esta asignatura de estudio, aun los estudiantes dificultan en expresarse gráficamente, y persiste aquella idea conformista que. El trabajo de investigación intitulado, señala el resultado de muchas inquietudes y ganas de buscar respuestas del proceso de enseñanza aprendizaje en el área de Arte y Cultura. Por otro lado, agradecer el apoyo de la Institución, especialmente al Docente de aula de la Asignatura que ha hecho posible hacer realidad este trabajo de In...
13
artículo
Publicado 2025
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The relationship between executive functions (EF), creative personality, and academic performance in Argentine university students was examined. A total of 248 students (M = 22.97 years, SD = 4.43) from various Argentine provinces participated. The Adult Executive Functioning Inventory (ADEXI), the Cognitive Flexibility Scale, the Creative Behavior Scale (ECC), and the Creative Personality Scale (EPC) were used, along with academic performance data and sociodemographic information. Data were collected online through Google Forms and analyzed using Spearman correlations and mediation analysis with robust Maximum Likelihood estimator and Bootstrap. Cognitive flexibility exhibited the most robust correlation with grade point average (r = .281, p < .001), followed by working memory difficulties (r = -.234, p < .001). Creative personality correlated positively with grade point average (...
14
artículo
Publicado 2021
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The research referring to the creativity variable is presented. It is a quantitative, descriptive, comparative investigation by gender, in students entering the Faculty of Education Sciences, in a sample of 62 students, 31 men and 31 women. The sampling was non-probabilistic and intentional. A test on creativity for adults was applied, and the sample was studied, finding that it did not have a normal distribution. Reliability was processed, finding moderate reliability and validation considering the proposal of Artola T. (2012). To test the hypothesis, the SPSS-23 statistical package was used and the data was processed with the Mann-Whitney U statistic, finding that there are significant differences, between men and women, in graphic creativity and creativity in general and there are no significant differences, between men and women, in the narrative creativity variable.
15
artículo
Faculty Perception of a Multidisciplinary Experience: Art and Science in an Education Degree Program
Publicado 2019
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This article presents an experience carried out by the faculty of the third year of the Infant Education degree at the Ramon Llull University in Barcelona (Spain). A proposal for multidisciplinary intervention that joins two modules: one for arts (musical, corporal, visual, and plastic education) and another for sciences (mathematics, and experimental and social sciences). The intervention stems from a generating idea—the book “Alice in Wonderland”—which allows for connections between the contents of the modules, involves co-teaching, multidisciplinary work, and shared evaluation experiences. The aim of the study is to get to know the perception of the participating faculty about the changes in the didactic components involved in the experience. For data collection, semi-structured interviews were carried out at three moments of the process and a discussion group at the end. The ...
16
artículo
Faculty Perception of a Multidisciplinary Experience: Art and Science in an Education Degree Program
Publicado 2019
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This article presents an experience carried out by the faculty of the third year of the Infant Education degree at the Ramon Llull University in Barcelona (Spain). A proposal for multidisciplinary intervention that joins two modules: one for arts (musical, corporal, visual, and plastic education) and another for sciences (mathematics, and experimental and social sciences). The intervention stems from a generating idea—the book “Alice in Wonderland”—which allows for connections between the contents of the modules, involves co-teaching, multidisciplinary work, and shared evaluation experiences. The aim of the study is to get to know the perception of the participating faculty about the changes in the didactic components involved in the experience. For data collection, semi-structured interviews were carried out at three moments of the process and a discussion group at the end. The ...
17
artículo
Faculty Perception of a Multidisciplinary Experience: Art and Science in an Education Degree Program
Publicado 2019
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This article presents an experience carried out by the faculty of the third year of the Infant Education degree at the Ramon Llull University in Barcelona (Spain). A proposal for multidisciplinary intervention that joins two modules: one for arts (musical, corporal, visual, and plastic education) and another for sciences (mathematics, and experimental and social sciences). The intervention stems from a generating idea—the book “Alice in Wonderland”—which allows for connections between the contents of the modules, involves co-teaching, multidisciplinary work, and shared evaluation experiences. The aim of the study is to get to know the perception of the participating faculty about the changes in the didactic components involved in the experience. For data collection, semi-structured interviews were carried out at three moments of the process and a discussion group at the end. The ...
18
artículo
Publicado 2021
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This study examines the issues of value orientations of a teacher and their development as an integral part of professional competence. We drew attention to the relationship between the value orientations and the value sphere within the process of teacher’s professional development, the conditionality of professional competence by the value system. The aim of the research is the theoretical and empirical study of value orientations as a component of the professional competence of teachers. Particular attention is paid to the role and significance of creativity in the teaching performance. Based on the analysis of current literary sources, we examined the phenomenon of professional creativity of a teacher, made an attempt to define this concept and considered its structure and structural components. The research methodology and its algorithm were selected due to the purpose of the study...
19
artículo
Publicado 2021
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The article examines the problem of studying the individual model of psychological health of the students and employees of the Moscow International Academy (MIA). The goal is to explore the specific characteristics of personal psychological health in MIA students and employees. The implementation of the research program required the researcher to be ready and able to interact in the field of mental and psychological health of the individual, knowledge of age, individual psychological characteristics of the respondents to develop a research program, the ability to conduct psychodiagnostic work, the ability to analyze their own activities in order to optimize it, as well as to be creative. solving the assinged tasks. Authors used the methodology “Individual model of psychological health” by A.V. Kozlov. The method “Individual model of psychological health” was developed in 2014 in ...
20
artículo
Publicado 2021
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The article examines the problem of studying the individual model of psychological health of the students and employees of the Moscow International Academy (MIA). The goal is to explore the specific characteristics of personal psychological health in MIA students and employees. The implementation of the research program required the researcher to be ready and able to interact in the field of mental and psychological health of the individual, knowledge of age, individual psychological characteristics of the respondents to develop a research program, the ability to conduct psychodiagnostic work, the ability to analyze their own activities in order to optimize it, as well as to be creative. solving the assinged tasks. Authors used the methodology “Individual model of psychological health” by A.V. Kozlov. The method “Individual model of psychological health” was developed in 2014 in ...
