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1
objeto de conferencia
Conferencia realizada en el marco de la Semana del Acceso Abierto Perú, llevada a cabo del 24 al 26 de Octubre de 2016 en Lima, Peru. Las instituciones organizadoras: Universidad Peruana de Ciencias aplciadasd (UPC), Pontificia Universidad Católica del Perú (PUCP) y Universidad Peruana Cayetano Heredia (UPCH).
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artículo
The growing activity generated in digital communication platforms is raising new forms of relationship between organizations and their publics of interest. This has triggered, in turn, the production of a large amount of information, an explosion of data known as Big Data. In this new context, there is a need to study how the management of this huge amount of information faced in public relations, which is constantly generated at high speed and which requires even real-time management. In this work, we present a bibliographic review of the current state of research on the management of Big Data in Public Relations. The results showed a total 41 works. A content analysis of these works found that the activities of internal communications, media relations, crisis communications and issues management are the most related to massive data management.  
3
artículo
It is well-known that Coronavirus has been propagated due to human activities mainly based at intercontinental flights. Thus, in the first months of 2020, most new countries have already presented peaks in the number of infections, so that airports and borders were closed. With the social restrictions imposed along the beginning of second semester of 2020, the curve of cases of infections has exhibited to be flat in comparison to the beginning of 2020. Therefore, the human activities of end-of-year 2020 have caused againg peaks as the second wave of the pandemic in most countries. So far, by the end of 2021, most countries particularly located at Europe, are exhibiting the fourth wave. In this paper, the entropy of Shannon is considered as inherent mechanism and responsible of waves and large peaks of the number of infections. Modelling of data, the results of this paper suggest the inhe...
4
objeto de conferencia
Conferencia desarrollada en el marco del VII Congreso Internacional de Computación y Telecomunicaciones COMTEL 2015 del 23 al 26 de setiembre de 2015. COMTEL, es un certamen organizado por la Facultad de Ingeniería de Sistemas, Cómputo y Telecomunicaciones de la Universidad Inca Garcilaso de la Vega, que congrega a profesionales, investigadores y estudiantes de diversos países con el fin de difundir e intercambiar conocimientos, mostrar experiencias académicas-científicas y soluciones para empresas en las áreas de Computación, Telecomunicaciones y disciplinas afines.
5
objeto de conferencia
El desarrollo científico y tecnológico ha favorecido el acceso a más y mejor información. La disponibilidad de dispositivos tecnológicos hace posible medir múltiples variables en tiempo real y procesar grandes volúmenes de información mediante algoritmos computacionales para facilitar la toma de decisiones. Todo este fenómeno se conoce como “Big Data”. Por su parte, la ciencia de datos o “data science”, se ocupa de analizar, simular, crear modelos y patrones para comprender el comportamiento de fenómenos complejos, mediante el uso de diversas herramientas matemáticas y estadísticas. De esta forma, el Big Data transforma los datos en información y Data Science transforma la información en conocimiento. La aplicación combinada de estas técnicas favorece el desarrollo de esta disciplina en diversos campos: permite comprender el comportamiento de diversos fenómenos y...
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tesis de grado
In the ongoing Covid-19 panemic the social distance is needed to guarantee healthy oral Communications even with the wearing of a mask. In this paper the so-called social distancing is calculated with the usage of simple kinematics and other physics-based concepts. According to the calculations of this study the distance depends on the square root of a logarithm and the initial number of expelled aerosols per unit of volume. Computational simulations were carried out. The result havd shown that the environment that supports the lifetime of aerosol is a relevant variable that suggests that thermodynamics needs to be applied to formulate a precise theory of infection based at aerosols in order to estimate an universal social distancing policy.
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artículo
The management of a private Peruvian university along the period 2020-2021 is presented. Special attention has been paid on the qualitative angle in the sense that were described the main actions by which have had as central point the continuity of academic activities without the breaking of communications in the form top-down between the general manager and students. Essentially all actions have targeted to keep the quality of education in all the levels. The paper presents the general methodology that has consisted in the support of university to the universe of students in order that most of them continue in their program. Therefore, the management was not only the one applied to the university apparatus itself but also in to surpass the big obstacles such as the massive desertion of students in a critic epoch where Lima city has exhibited large peaks of infections as well as fataliti...
8
objeto de conferencia
Background: Studies on bibliometrics and informetrics training have focused on teachers and curricular experts’ opinion, only a few studies have examined undergraduate students and practitioners’ perceptions. Objective: To understand how librarianship students and professionals perceive the bibliometrics and informetrics training delivered to them. Methods: For data collection, we used a survey with opened-ended questions, to know the genuine responses of the participants. After working with the automatic term extraction technique, for codifying the answers we employed a data dictionary for quantifying the frequency of occurrences. The software programs used at this stage were ter-MEXt and LWIC. Data analysis was carried out with statistics of mean difference and the correlation coefficient. Results: The output of statistical analysis lets us understood how students and practitioners...
9
objeto de conferencia
Presentación realizada en el III Conferencia Internacional de Calidad y Estadística Aplicada, organizada por la Universidad de Piura, Facultad de Ingeniería. Donde se explica el uso de los indicadores de calidad en el proceso productivo de las cremoladas, así como la metodología usada.
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objeto de conferencia
Interoperability: 1. Agreed Semantics, 2. Agreed Format, 3. Agreed Protocol. CERIF XML Interchange Format: XML Schema, Based on the ER model, Undergone a big update. CERIF Profiles in general: Useful subsets of CERIF for specific research information interchange scenarios
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artículo
Hasty software development can produce immediate implementations with source code unnecessarily complex and hardly readable. These small kinds of software decay generate a technical debt that could be big enough to seriously affect future maintenance activities. This work presents an analysis technique for identifying architectural technical debt related to non-uniformity of naming patterns; the technique is based on term frequency over package hierarchies. The proposal has been evaluated on projects of two popular organizations, Apache and Eclipse. The results have shown that most of the projects have frequent occurrences of the proposed naming patterns, and using a graph model and aggregated data could enable the elaboration of simple queries for debt identification. The technique has features that favor its applicability on emergent architectures and agile software development.
12
objeto de conferencia
El Panel de Monitoreo de Internet Móvil es una herramienta basado en Big Data que permite al OSIPTEL acceder a más de 150 millones de mediciones mensuales, en más de 600 distritos a nivel nacional, sobre los principales indicadores del servicio de internet móvil desde la perspectiva de la calidad de experiencia del usuario. En el presente reporte se analiza los principales indicadores en redes 4G, tales como velocidad promedio, latencia, tiempo de cobertura y pérdida de paquetes, a nivel departamental y nacional, para el mes de setiembre del año 2023.
13
artículo
Digitalization in port management has experienced notable growth in recent years, driving operational efficiency and automation in ports. This transformation has been especially relevant in an increasingly globalized and connected world, where the effective management of port operations is crucial. However, challenges such as COVID-19 have accelerated this digital adoption with the aim of reducing physical contact; In addition, emerging technologies such as: IoT, Blockchain, Big Data, BIM, Artificial Intelligence and Smart Port have been positioned as trends due to their significant impact, showing continuous potential. The general objective of this study is to analyze the trends, challenges, and opportunities of digitalization in port management for the period 2018-2022. The methodology will be developed under a qualitative approach with a systematic review of literature, for these acad...
14
artículo
The debate on public policies and regulations for digital platforms constitutes an urgent topic for communication sciences. This article aims to provide a theoretical-analytical approach to emerging dimensions in research on communication policies in platform capitalism in Latin America. The work is part of a critical approach to the political economy of communication, offers a state of the art and includes a bibliographic systematization of the main debates on the State, big tech and public policies. Reflections from the notions of cognitive capitalism and platform capitalism allow us to confront the instrumental theoretical approaches that characterize the study of internet intermediaries. Likewise, the paper problematizes the dilemmas posed by regulatory proposals based on a review of state initiatives and judicial decisions in Latin America. The final discussion addresses the challen...
15
objeto de conferencia
Basado en el Concurso Effie Awards, y por primera vez en Perú, se realizará Effie College, un programa que busca entregarle a equipos de estudiantes participantes de escuelas invitadas, con ramas de comunicaciones de marketing en su malla, la oportunidad de trabajar con casos reales de marcas conocidas, que signifiquen verdaderos desafíos en comunicaciones de marketing.
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artículo
The Global Capability Framework for Public Relations and Communication Management (Fawkes et at., 2018) is the first international proposal that applies the capability concept to the discipline in order to describe the scope and future potential of a global profession. A global framework with 11 capabilities is the result of an empirical research (Delphi, survey, interviews and focus groups) with more than 1.400 experts, scholars and practitioners, in nine countries of five continents (Argentina, Australia, Canada, Singapore, South Africa, Spain, Sweden, UK and USA). Also, each country has its own capability framework. In this paper it is presented for the first time the specific frameworks, and its comparison, from Argentina and Spain, the only participants’ hispanic countries. As a general conclusion, the findings reveal a strong strategic and social orientation of the profession, bu...
17
artículo
Engagement has received a growing study within the Social Sciences until becoming the mainstream of public communication. The digital environments make possible to study their manifestation through symbolic behavior, publicly recorded, in the form of "Like", Share or Comment messages. However, it has been pointed out that its definition is in a state of refinement, so a synthesis was made based on a multidisciplinary state of issue, as well as a quantification of its evolution in the last 30 years, finding an increase of 1300 % in its academic use. Despite the great potential for interaction generated by the engagement, this process remains constrained to a traditional use in which social network administrators prefer to keep the information under control.
18
artículo
This research evaluates the communication that the 60 accredited universities in Ecuador develop on their websites. The objective is to determine the importance they attach to interactive communication and to analyze whether there is association with institutional factors, with the position in world rankings and with the website traffic. Content analysis was used and a Web Communication Index –WCI– was created to identify the presence of communication management and the adoption of interactive channels in the portals; the Similar Web tool was also used. Among the main results, it was found that the universities sites have low levels of traffic in their category, that the presence of communication management is minimal, and that there are statistically significant differences according to the type of financing and the year of foundation. Assessing the potential of websites is key to i...
19
artículo
Argentinean online media have followed international trends in their digital trajectory and they have taken on the constant changes in the media ecosystem by innovating with the production of multimedia and interactive formats designed for the Internet, as well as technological initiatives such as virtual reality. From the organizational point of view, the convergence of newsrooms and the creation of labs are some of the identified features. In this article, a case study of La Nación, La Capital, La Voz del Interior and Clarín is developed, identifying its innovative elements and interviewing digital professionals. At a global level, the media of Argentina show an innovative nature, although unstable. The search for a sustainable model, the provision of economic, technological and human resources for the digital area and a strategic commitment of companies can provide what is necessary...
20
tesis de maestría
Al observar aprendizajes poco creativos, como producto de la falta de incentivación al trabajo en equipo en el aula de la Institución Educativa “Javier Ocampo Ruiz”, y si se forman equipos de trabajo, no hay una contribución eficaz de sus miembros; es decir, de los estudiantes. En éste sentido hemos visto conveniente realizar una investigación cuyo problema quedó enunciado en la siguiente interrogante: ¿En qué medida el Trabajo en equipo como método didáctico mejorará el aprendizaje creativo de los estudiantes del primer grado de educación secundaria en el Área de Ciencia Tecnología y Ambiente de la Institución Educativa N° 00623 “Javier Ocampo Ruiz”- distrito de Elías Soplín Vargas, Rioja?. El objetivo de la investigación fue, desarrollar el Trabajo en equipo como Método Didáctico para el mejoramiento del aprendizaje creativo de los estudiantes del primer gr...