Impact of Digital Marketing on Budamaki Company

Descripción del Articulo

Currently, companies have the obligation to acquire new technologies to automate their processes, activities and functions, so that they can guarantee an efficient service. In this article, we present a proposal to implement a web system to improve the digital marketing of the Budamaki Company, thus...

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Detalles Bibliográficos
Autores: Guadalupe Mori, Victor Hugo, Ogosi Auqui, José Antonio, Obando Pacheco, David Hugo, Cano Chuqui, Jorge
Formato: artículo
Fecha de Publicación:2023
Institución:Universidad Peruana de Ciencias Aplicadas
Repositorio:UPC-Institucional
Lenguaje:inglés
OAI Identifier:oai:repositorioacademico.upc.edu.pe:10757/668096
Enlace del recurso:http://hdl.handle.net/10757/668096
Nivel de acceso:acceso embargado
Materia:Digital marketing
Marketing
Web application
Technology Acquisition
Process Automation
Efficient Service
Web System Implementation
Digital Marketing Improvement
Budamaki Company
High Quality Products
Customer Acceptance
Web Page Development
Customer Interaction
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network_acronym_str UUPC
network_name_str UPC-Institucional
repository_id_str 2670
dc.title.es_PE.fl_str_mv Impact of Digital Marketing on Budamaki Company
title Impact of Digital Marketing on Budamaki Company
spellingShingle Impact of Digital Marketing on Budamaki Company
Guadalupe Mori, Victor Hugo
Digital marketing
Marketing
Web application
Technology Acquisition
Process Automation
Efficient Service
Web System Implementation
Digital Marketing Improvement
Budamaki Company
High Quality Products
Customer Acceptance
Web Page Development
Customer Interaction
title_short Impact of Digital Marketing on Budamaki Company
title_full Impact of Digital Marketing on Budamaki Company
title_fullStr Impact of Digital Marketing on Budamaki Company
title_full_unstemmed Impact of Digital Marketing on Budamaki Company
title_sort Impact of Digital Marketing on Budamaki Company
author Guadalupe Mori, Victor Hugo
author_facet Guadalupe Mori, Victor Hugo
Ogosi Auqui, José Antonio
Obando Pacheco, David Hugo
Cano Chuqui, Jorge
author_role author
author2 Ogosi Auqui, José Antonio
Obando Pacheco, David Hugo
Cano Chuqui, Jorge
author2_role author
author
author
dc.contributor.author.fl_str_mv Guadalupe Mori, Victor Hugo
Ogosi Auqui, José Antonio
Obando Pacheco, David Hugo
Cano Chuqui, Jorge
dc.subject.es_PE.fl_str_mv Digital marketing
Marketing
Web application
Technology Acquisition
Process Automation
Efficient Service
Web System Implementation
Digital Marketing Improvement
Budamaki Company
High Quality Products
Customer Acceptance
Web Page Development
Customer Interaction
topic Digital marketing
Marketing
Web application
Technology Acquisition
Process Automation
Efficient Service
Web System Implementation
Digital Marketing Improvement
Budamaki Company
High Quality Products
Customer Acceptance
Web Page Development
Customer Interaction
description Currently, companies have the obligation to acquire new technologies to automate their processes, activities and functions, so that they can guarantee an efficient service. In this article, we present a proposal to implement a web system to improve the digital marketing of the Budamaki Company, thus fulfilling one of its objectives such as developing high quality products and acceptance for its customers. So we opted for the development of a web page for greater interaction with your customers.
publishDate 2023
dc.date.accessioned.none.fl_str_mv 2023-06-29T23:34:37Z
dc.date.available.none.fl_str_mv 2023-06-29T23:34:37Z
dc.date.issued.fl_str_mv 2023-01-01
dc.type.es_PE.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.issn.none.fl_str_mv 23673370
dc.identifier.doi.none.fl_str_mv 10.1007/978-981-19-7660-5_54
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/10757/668096
dc.identifier.eissn.none.fl_str_mv 23673389
dc.identifier.journal.es_PE.fl_str_mv Lecture Notes in Networks and Systems
dc.identifier.eid.none.fl_str_mv 2-s2.0-85148009756
dc.identifier.scopusid.none.fl_str_mv SCOPUS_ID:85148009756
dc.identifier.isni.none.fl_str_mv 0000 0001 2196 144X
identifier_str_mv 23673370
10.1007/978-981-19-7660-5_54
23673389
Lecture Notes in Networks and Systems
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0000 0001 2196 144X
url http://hdl.handle.net/10757/668096
dc.language.iso.es_PE.fl_str_mv eng
language eng
dc.relation.url.es_PE.fl_str_mv https://link.springer.com/chapter/10.1007/978-981-19-7660-5_54
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dc.publisher.es_PE.fl_str_mv Springer Science and Business Media Deutschland GmbH
dc.source.es_PE.fl_str_mv Universidad Peruana de Ciencias Aplicadas (UPC)
Repositorio Académico - UPC
dc.source.none.fl_str_mv reponame:UPC-Institucional
instname:Universidad Peruana de Ciencias Aplicadas
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instname_str Universidad Peruana de Ciencias Aplicadas
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institution UPC
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dc.source.journaltitle.none.fl_str_mv Lecture Notes in Networks and Systems
dc.source.volume.none.fl_str_mv 578
dc.source.beginpage.none.fl_str_mv 611
dc.source.endpage.none.fl_str_mv 618
bitstream.url.fl_str_mv https://repositorioacademico.upc.edu.pe/bitstream/10757/668096/1/license.txt
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repository.name.fl_str_mv Repositorio académico upc
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Impact of Digital Marketing on Budamaki Company
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