The research “Measurement based on the neuromarketing of engagement in online advertising communication in private universities in the city of Huancayo”, sought to determine the level of engagement in online advertising communication in private universities in the city of Huancayo. The methodology used is of a theoretical basic type, with a correlational descriptive level, the scientific method was used and with a simple descriptive transectional design. The level of engagement varies significantly, in the online advertising that the Universities implement, the Continental University is the one that reaches the highest level of engagement and the UPLA is the one that reaches the lowest level of engagement. Advertising images are key when generating positive engagement, undoubtedly through visual content you can establish emotional relationships, arouse customer curiosity is necessary...

The research soughtvto determine the competitive level of export companies  in the Valle del Mantaro - Clthing inductry sector. The study is of a descriptive and cross-sectional nature. The data was obtained through a survey and personal interview based on the BID competitive map. Concluding with a general competitiveness of 52% that indicates a low competitive level. 

The research “Measurement based on the neuromarketing of engagement in online advertising communication in private universities in the city of Huancayo”, sought to determine the level of engagement in online advertising communication in private universities in the city of Huancayo. The methodology used is of a theoretical basic type, with a correlational descriptive level, the scientific method was used and with a simple descriptive transectional design. The level of engagement varies significantly, in the online advertising that the Universities implement, the Continental University is the one that reaches the highest level of engagement and the UPLA is the one that reaches the lowest level of engagement. Advertising images are key when generating positive engagement, undoubtedly through visual content you can establish emotional relationships, arouse customer curiosity is necessary...

The research soughtvto determine the competitive level of export companies  in the Valle del Mantaro - Clthing inductry sector. The study is of a descriptive and cross-sectional nature. The data was obtained through a survey and personal interview based on the BID competitive map. Concluding with a general competitiveness of 52% that indicates a low competitive level. 

El Perú es uno de los países más megadiversos del mundo esto significa una fuente increíble de riqueza, medio de subsistencia y de seguridad alimentaria para la población, que desarrolla en muchos aspectos prácticas de consumo y producción poco responsable, el escenario de Pandemia mantuvo a la población confinada por varios meses debido a las medidas adoptadas por el gobierno, la biodiversidad se vio recuperada como una clara demostración de cómo estamos impactando con nuestro comportamiento al entorno natural. Aun así, encuestas en el país indican que nueve de cada diez peruanos quieren que su vida sea distinta a lo que era antes de la pandemia además se reconoce que una empresa hoy en día necesita una manera de contribuir a la sociedad, de lo contrario a la larga no va a durar, porque el consumidor se lo va a reclamar. Es evidente entonces que hay mercado para el desarro...

La tesis Modelo de Gestión Estratégica Basado en el Balanced Scorecard para Mejorar la Gestión Competitiva de la Facultad de Ciencias Empresariales de la Universidad Privada de Huancayo Franklin Roosevelt – 2017, tuvo como objetivo determinar la influencia de su implementación en la mejora de la gestión competitiva de la Facultad de Ciencias Empresariales de la UPHFR. La investigación fue de tipo aplicada, de nivel explicativo, con un diseño cuasiexperimental. Los métodos de investigación utilizados fueron: método universal científico, inductivo-deductivo, analítico-sintético y experimental. Se realizó un censo a 10 tomadores de decisión de la Facultad de Ciencias Empresariales de la UPHFR. Para lo cual se empleó una escala de gestión competitiva compuesta por 4 dimensiones: gestión de la carrera, formación profesional, servicios de apoyo para la formación profesion...

Currently there is consensus regarding the quality of service and profitability in real estate projects in Peru, these two concepts combine as fundamental variables within an organizational management, however, it is not clear the knowledge of what are the specific effects that these have variables in achieving a better valuation of construction companies in general. That is why the researcher posed the question How does the quality of service in real estate projects influence the economic profitability of Construction Companies in the District of El Tambo 2018 ?, which at the same time gave rise to the hypothesis: The quality of service would significantly influence the profitability of the real estate projects of the Construction Companies in the District of El Tambo 2018., to demonstrate this hypothesis, information was collected through the application of a questionnaire of 15 questi...

El trabajo de investigación identifico en la empresa de estudio problemas en el manejo y reporte de la información comercial, problemática que nos condujo a tratar de cambiar esta realidad, la presente investigación titula “IMPLANTACIÓN DEL SISTEMA DE INFORMACIÓN COMPUTARIZADO PARA LA EFICIENTE GESTIÓN DE LA INFORMACIÓN DEL ÁREA DE COMERCIALIZACIÓN DE LA EMPRESA DISTRIBUIDORA DE GAS LLAMAZUL E.I.R.LTDA”, en el cual se planteó el siguiente problema ¿Cómo influye la implantación del sistema de información computarizado en la eficiencia de la gestión de la información del área de comercialización de la EMPRESA DISTRIBUIDORA DE GAS LLAMAZUL E.I.R.LTDA? y cuyo objetivo general es determinar la influencia de la implantación del sistema de información computarizado en la eficiencia de la gestión de la información del área de comercialización de la EMPRESA DISTRIBUID...

Currently there is consensus regarding the quality of service and profitability in real estate projects in Peru, these two concepts combine as fundamental variables within an organizational management, however, it is not clear the knowledge of what are the specific effects that these have variables in achieving a better valuation of construction companies in general. That is why the researcher posed the question How does the quality of service in real estate projects influence the economic profitability of Construction Companies in the District of El Tambo 2018 ?, which at the same time gave rise to the hypothesis: The quality of service would significantly influence the profitability of the real estate projects of the Construction Companies in the District of El Tambo 2018., to demonstrate this hypothesis, information was collected through the application of a questionnaire of 15 questi...

The objective of this research is to analyze the relationship between motivational values and entrepreneurial self-efficacy in students of the professional school of administration of the U.P.H. Franklin Roosevelt in the year 2022. The material and method used was the scientific method with a quantitative approach, the research is of a basic, descriptive and correlational type, with a non-experimental design, the same one whose purpose was to show or examine the relationship that exists between the study variables. The Results that were obtained after the contrasting of the hypotheses, with respect to the general hypothesis, it can be affirmed that it is accepted because it was obtained as a correlation coefficient Spearman's rho = .780 ** evidencing the existence of a very strong direct relationship between motivational values and entrepreneurial self-efficacy, the same ones that were v...

La investigación “Desarrollo del capital humano y la satisfacción laboral en la Universidad Privada de Huancayo Franklin Roosevelt”, buscó determinar como el desarrollo del capital humano contribuye a mejorar el nivel de satisfacción laboral de los colaboradores, identificando los niveles de desarrollo del capital humano y describir como estos se reflejan en la satisfacción laboral. La metodología empleada es de tipo básica teórica, con nivel descriptivo correlacional, se utilizó el método científico y con un diseño no experimental descriptivo correlacional simple causal. Las variables, capital humano y satisfacción laboral se correlacionan de manera significativa, evidenciándose un nivel significativo de desarrollo humano. El desarrollo del Capital humano contribuye significativamente a mejorar el nivel de satisfacción laboral de los colaboradores dándonos a entender...

La investigación “Desarrollo del capital humano y la satisfacción laboral en la Universidad Privada de Huancayo Franklin Roosevelt”, buscó determinar como el desarrollo del capital humano contribuye a mejorar el nivel de satisfacción laboral de los colaboradores, identificando los niveles de desarrollo del capital humano y describir como estos se reflejan en la satisfacción laboral. La metodología empleada es de tipo básica teórica, con nivel descriptivo correlacional, se utilizó el método científico y con un diseño no experimental descriptivo correlacional simple causal. Las variables, capital humano y satisfacción laboral se correlacionan de manera significativa, evidenciándose un nivel significativo de desarrollo humano. El desarrollo del Capital humano contribuye significativamente a mejorar el nivel de satisfacción laboral de los colaboradores dándonos a entender...

In the last year, all businesses were affected by the COVID-19 pandemic, unable to carry out their usual activities. Causing various problems in most entrepreneurs. The research has an objective to analyze the relationship between the COVID-19 pandemic and the quality of life in entrepreneurs in the gastronomic sector of the Huancayo district, 2021. The scientific method was used as a material and method with a quantitative approach and based on the For the purpose of the project, the descriptive correlational type was applied, the same one that had the purpose of showing or examining the relationship that exists between the study variables. Within the results obtained, we can affirm with respect to the general hypothesis that it was accepted because the value obtained from Spearman's rho correlation coefficient = -0.714 evidencing the existence of a mean inverse relationship between the...