La investigación doctoral titulada “Competencias emprendedoras y su relación con los modelos de negocio innovadores en el distrito de Huancayo - 2020”, se realizó con la intención de responder al problema general ¿Cómo se relacionan las competencias emprendedoras con los modelos de negocio innovadores en el distrito de Huancayo - 2020?, teniendo como objetivo general el conocer la relación que existe entre las competencias emprendedoras y los modelos de negocio innovadores en el distrito de Huancayo – 2020, la investigación empleó el método científico realizando un estudio no experimental de corte transeccional o transversal de tipo correlacional, la población de estudio estuvo comprendida por las empresas que presentan un modelo de negocio innovador, gozan de buenos resultados económicos y cuentan con alto grado de aceptación social, el muestreo fue de tipo probabil�...

In the last year, all businesses were affected by the COVID-19 pandemic, unable to carry out their usual activities. Causing various problems in most entrepreneurs. The research has an objective to analyze the relationship between the COVID-19 pandemic and the quality of life in entrepreneurs in the gastronomic sector of the Huancayo district, 2021. The scientific method was used as a material and method with a quantitative approach and based on the For the purpose of the project, the descriptive correlational type was applied, the same one that had the purpose of showing or examining the relationship that exists between the study variables. Within the results obtained, we can affirm with respect to the general hypothesis that it was accepted because the value obtained from Spearman's rho correlation coefficient = -0.714 evidencing the existence of a mean inverse relationship between the...

The objective of this research is to analyze the relationship between motivational values and entrepreneurial self-efficacy in students of the professional school of administration of the U.P.H. Franklin Roosevelt in the year 2022. The material and method used was the scientific method with a quantitative approach, the research is of a basic, descriptive and correlational type, with a non-experimental design, the same one whose purpose was to show or examine the relationship that exists between the study variables. The Results that were obtained after the contrasting of the hypotheses, with respect to the general hypothesis, it can be affirmed that it is accepted because it was obtained as a correlation coefficient Spearman's rho = .780 ** evidencing the existence of a very strong direct relationship between motivational values and entrepreneurial self-efficacy, the same ones that were v...

¿Cuál es el efecto de la actividad minera sobre la lucha contra la pobreza?, para responder esta interrogante el objetivo de este trabajo es determinar la influencia de las transferencias mineras en el nivel de pobreza monetaria en las provincias de la región Junín en los periodos 2006-2013. Para ello se empleó un modelo extendido de la “U” invertida de Kuznets, con la intención de validar la hipótesis que buscaba una relación indirecta entre estas variables, luego para la contratación se usó la base de datos de la INEI, del Ministerio de economía y finanzas (MEF) y del Ministerio de energía y minas (MINEM), y los indicadores generados fueron procesados mediante un análisis de panel de datos. A partir de estos datos se encontró que la pobreza tiene una relación INDIRECTA con las transferencias mineras, con un valor cercano a un 1.3% por cada punto del logaritmo de las ...

The research “Measurement based on the neuromarketing of engagement in online advertising communication in private universities in the city of Huancayo”, sought to determine the level of engagement in online advertising communication in private universities in the city of Huancayo. The methodology used is of a theoretical basic type, with a correlational descriptive level, the scientific method was used and with a simple descriptive transectional design. The level of engagement varies significantly, in the online advertising that the Universities implement, the Continental University is the one that reaches the highest level of engagement and the UPLA is the one that reaches the lowest level of engagement. Advertising images are key when generating positive engagement, undoubtedly through visual content you can establish emotional relationships, arouse customer curiosity is necessary...

The research “Measurement based on the neuromarketing of engagement in online advertising communication in private universities in the city of Huancayo”, sought to determine the level of engagement in online advertising communication in private universities in the city of Huancayo. The methodology used is of a theoretical basic type, with a correlational descriptive level, the scientific method was used and with a simple descriptive transectional design. The level of engagement varies significantly, in the online advertising that the Universities implement, the Continental University is the one that reaches the highest level of engagement and the UPLA is the one that reaches the lowest level of engagement. Advertising images are key when generating positive engagement, undoubtedly through visual content you can establish emotional relationships, arouse customer curiosity is necessary...