La presente investigación tiene como objetivo principal establecer si existe o no relación entre la Percepción de la publicidad televisiva de tiendas por departamento y las Actitudes racistas de estudiantes de Ciencias de la Comunicación de Huancayo. Es un estudio de tipo básico y nivel correlacional. La muestra estuvo constituida por 256 estudiantes de dos universidades locales: Universidad Nacional del Centro del Perú (UNCP) y la Universidad Continental (UC). Se emplearon dos instrumentos: Escala de percepción de la publicidad televisiva de tiendas por departamento y Escala de actitudes racistas. Se concluye, gracias al coeficiente de correlación por rangos rho de Spearman que existe una relación directa y significativa (0,76). Las dimensiones Personajes, Escenarios y Lenguaje de la primera variable tienen mayor relación con la dimensión Conductual de la segunda variable. En...

El presente trabajo de investigación persigue como objetivos adaptar la escala de identidad corporativa de G. Orellana et al (2011) y diagnosticar la percepción de la Identidad Corporativa de los trabajadores administrativos de la UNCP. La escala fue adaptada a esta población con validez empírica subtest test (r de Pearson Corregida mayor a 0.20) y confiabilidad moderada con el alfa de Crombach (0.65). El estudio básico y descriptivo comparativo se realizó en 66 participantes seleccionados aleatoriamente. Aquí se encontró que la percepción de la Identidad Corporativa es neutral, y solo en la dimensión organizacional se presentó favorable. Los varones, los adultos mayores y los nombrados son quienes perciben mejor la identidad corporativa de la universidad. Esto amerita poner atención en involucrar a la organización a los contratados y trabajar la identidad personal y social ...

The article addresses the attitude university students have towards quechua. The research conducted was of basic type, descriptive level and cross-sectional design (2017); it had as objective to determine the acceptance, indifference (neutrality) or rejection towards quechua, a native and official language of the Peruvian State. It was used as a tool a survey of 26 questions with a Likert scale adapted from Aliaga (2012) that evaluates the cognitive, affective and reactive dimensions through positive and negative questions that give us a score to determine what the student's attitude is. The validity of the instrument was determined by expert judgment through Aiken’s V coefficient, which got a value of 0.75, and its reliability, through the Cronbach’s alpha, which yielded 0.68. The population was constituted by 390 students, from which, by simple stratified sampling, it was obtained ...

The article addresses the attitude university students have towards quechua. The research conducted was of basic type, descriptive level and cross-sectional design (2017); it had as objective to determine the acceptance, indifference (neutrality) or rejection towards quechua, a native and official language of the Peruvian State. It was used as a tool a survey of 26 questions with a Likert scale adapted from Aliaga (2012) that evaluates the cognitive, affective and reactive dimensions through positive and negative questions that give us a score to determine what the student's attitude is. The validity of the instrument was determined by expert judgment through Aiken’s V coefficient, which got a value of 0.75, and its reliability, through the Cronbach’s alpha, which yielded 0.68. The population was constituted by 390 students, from which, by simple stratified sampling, it was obtained ...

This research aims to adapt the Organizational Identity Scale of Orellana et al. (2011) and diagnose the perception of Organizational Identity in 66 administrative workers of a public university. The scale was adapted for this population with an empirical validity subtest-test (Pearson's r Corrected greater than .20) and moderate reliability with Cronbach's alpha ( .65). It was found that the perception of Organizational Identity is neutral and only in the corporate dimension was it favorable. Males, older adults, and those named are those who perceive the Organizational Identity of the university the best. This requires an emphasis on involving the organization to the hired managers and stimulating the dimensions of Personal and Social Identity

This research aims to adapt the Organizational Identity Scale of Orellana et al. (2011) and diagnose the perception of Organizational Identity in 66 administrative workers of a public university. The scale was adapted for this population with an empirical validity subtest-test (Pearson's r Corrected greater than .20) and moderate reliability with Cronbach's alpha ( .65). It was found that the perception of Organizational Identity is neutral and only in the corporate dimension was it favorable. Males, older adults, and those named are those who perceive the Organizational Identity of the university the best. This requires an emphasis on involving the organization to the hired managers and stimulating the dimensions of Personal and Social Identity

The article addresses the attitude university students have towards quechua. The research conducted was of basic type, descriptive level and cross-sectional design (2017); it had as objective to determine the acceptance, indifference (neutrality) or rejection towards quechua, a native and official language of the Peruvian State. It was used as a tool a survey of 26 questions with a Likert scale adapted from Aliaga (2012) that evaluates the cognitive, affective and reactive dimensions through positive and negative questions that give us a score to determine what the student's attitude is. The validity of the instrument was determined by expert judgment through Aiken’s V coefficient, which got a value of 0.75, and its reliability, through the Cronbach’s alpha, which yielded 0.68. The population was constituted by 390 students, from which, by simple stratified sampling, it was obtained ...