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This research is about what the “Aprendo en casa” strategy in Peru in 2020 meant from two of its main resources, radio and television. The objective was to analyze communicationally and evaluate the programs of both media. Thirty-two pieces from all educational levels were discussed, in seven months, with 27 expert communicators, and the experience from 50 target actors of the strategy was evaluated. The study was methodologically naturalistic, with a qualitative approach, indirect hermeneutical and phenomenological typologies, and under an open coding design. Eight categories generated by free will were found to show results on biased content and questionable forms of presentation; gaps were made visible at the educational, digital, and generational levels, and disarticulation between the education and communication axes. Our findings will contribute to improve the design and use of...
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artículo
This research is about what the “Aprendo en casa” strategy in Peru in 2020 meant from two of its main resources, radio and television. The objective was to analyze communicationally and evaluate the programs of both media. Thirty-two pieces from all educational levels were discussed, in seven months, with 27 expert communicators, and the experience from 50 target actors of the strategy was evaluated. The study was methodologically naturalistic, with a qualitative approach, indirect hermeneutical and phenomenological typologies, and under an open coding design. Eight categories generated by free will were found to show results on biased content and questionable forms of presentation; gaps were made visible at the educational, digital, and generational levels, and disarticulation between the education and communication axes. Our findings will contribute to improve the design and use of...
3
artículo
Lexical semantics argues that, in communication, there is a linguistic code that, when encrypted, allows us to understand how the meanings of a word are structured and act according to its level of arbitrariness. Now, this article deals with the meanings and uses of the word ghost, which is the result of a metaoperation that is constituted in an image (cognitive base), as it becomes an image (communicative operation) between the signifier and the signified. The conceptualization of our ghosts reveals, with respect to our common sense, a response of their significance in the brain associated with ideas that in language are conceived from a positive, neutral, or negative character. Therefore, invisibility is a possible response to their magical contact with nature and to a superstitious knowledge that opposes the dominant power of linguistically organized knowledge. The purpose of this art...
4
artículo
Publicado 2024
Enlace
Enlace
Radios face significant challenges in the face of digital transformation. The purpose of this study, based on the current state of the radio industry, is to analyze the opportunities and challenges that digitalization presents for traditional radio stations and public radio in Ecuador. It uses a qualitative methodology, where it explores various indicators and trends in the contemporary radio ecosystem. The results show that, although the funding and prominence of public radio has decreased over time, the digital transformation opens doors to connect with younger audiences and to diversify the content offered. In addition, the potential of new digital formats and platforms is highlighted. The conclusions highlight the imperative need for radio stations to reconfigure and adapt to this constantly changing landscape, if they want to ensure their relevance and sustainability in the near fut...
5
artículo
Publicado 2019
Enlace
Enlace
This article provides an analysis of digital competences in the current context. The growing expectation of new technologies and their multiple applications have produced important repercussions in all spheres of society, and, specifically, in the aspect of higher education where the demands are more than significant seeking to cover their implications. In the first place, the theoretical panorama about the different meanings and concepts in relation to digital competences is made known. This approach provides information on aspects that relate to digital s. Next, below there are some data that allow to give new perspectives, such as the importance and repercussions, as well as what should be the digital competences in professors according to the current demand in higher education. Finally, a variety of expectations are presented in relation to the aspects that could be developed based o...
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artículo
Argentinean online media have followed international trends in their digital trajectory and they have taken on the constant changes in the media ecosystem by innovating with the production of multimedia and interactive formats designed for the Internet, as well as technological initiatives such as virtual reality. From the organizational point of view, the convergence of newsrooms and the creation of labs are some of the identified features. In this article, a case study of La Nación, La Capital, La Voz del Interior and Clarín is developed, identifying its innovative elements and interviewing digital professionals. At a global level, the media of Argentina show an innovative nature, although unstable. The search for a sustainable model, the provision of economic, technological and human resources for the digital area and a strategic commitment of companies can provide what is necessary...
