Tópicos Sugeridos dentro de su búsqueda.
Tópicos Sugeridos dentro de su búsqueda.
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tesis de grado
Publicado 2023
Enlace
Enlace
En los últimos años el mundo digital se ha ido incrementando por la progresiva conectividad de los usuarios en internet, provocando que las empresas consideren un plan comercial en redes sociales para tener un mayor alcance comercial para sus productos y servicios. El presente trabajo de investigación tiene por objetivo determinar de qué manera se relaciona la publicidad digital de YouTube con el comportamiento de estudiantes de Educación Superior, Moyobamba 2023. El estudio tiene un enfoque cuantitativo, de tipo aplicada de diseño no experimental. Como herramienta y técnicas de recolección de datos, se aplicó una encuesta a los estudiantes de la Escuela de Educación Superior Pedagógica Pública “Generalísimo José de San Martín”, quienes usan la red social YouTube y que han visualizado alguna publicidad por esta plataforma. Se pudo concluir que, la publicidad digital de...
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artículo
Publicado 2017
Enlace
Enlace
The article examines the relationship between economy and culture, especially how they impact each other. From this perspective, it analyzes the behavior and the business strategies of five cultural industries’ sub-sectors in Peru (publishing, film, radio, television and phonographic industries) in a sustained economic growth setting.
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artículo
The purpose of this paper is to help build bridges of dialogue between the cultural sector and the tourism sector, or more specifically, between professionals and institutions responsible for the conservation and management of cultural heritage, and professionals and institutions responsible for tourism management. To this end, it seeks to demonstrate the importance that the World Tourism Organization grants to cultural heritage, not only as a tourist resource, but also as a fundamental element for the identity of communities and for the achievement of a sustainable development, in accordance with the United Nations Sustainable Development Goals. To attain this, we use various sources, documents and reports that show this particular perspective from the field of tourism.
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artículo
Publicado 2020
Enlace
Enlace
The COVID-19 pandemic has generated a global crisis that has impacted all human activities. One of the hardest hit is tourism which, by its very nature, faces the difficult and unavoidable challenge of creating the conditions to ensure, as far as possible, the health of tourists, generating in them the confidence necessary for a gradual return to activity. This article addresses this issue from an analysis of the current situation of tourism in Peru, to a set of proposals for its reactivation, both at a general level and in certain key subsectors.
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artículo
Publicado 2017
Enlace
Enlace
The article examines the relationship between economy and culture, especially how they impact each other. From this perspective, it analyzes the behavior and the business strategies of five cultural industries’ sub-sectors in Peru (publishing, film, radio, television and phonographic industries) in a sustained economic growth setting.
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artículo
The purpose of this paper is to help build bridges of dialogue between the cultural sector and the tourism sector, or more specifically, between professionals and institutions responsible for the conservation and management of cultural heritage, and professionals and institutions responsible for tourism management. To this end, it seeks to demonstrate the importance that the World Tourism Organization grants to cultural heritage, not only as a tourist resource, but also as a fundamental element for the identity of communities and for the achievement of a sustainable development, in accordance with the United Nations Sustainable Development Goals. To attain this, we use various sources, documents and reports that show this particular perspective from the field of tourism.
