The pottery tradition in Ichimay Wari, Lurín, Peru is analyzed and described, with the aim of proposing actions that allow its safeguarding; based on the research «Analysis of the impact of mass production on the ceramic tradition of the Ichimay Wari community, Lurín, 2018» (Cáceres, 2019). The results confirm the importance of maintaining the ceramic tradition as it is part of the intangible cultural heritage and at the same time, it is important as a symbol of cultural identity. Since ceramics is a cultural product, it is necessary to consider certain aspects that allow its commercialization, giving it the value it deserves in the market without neglecting its identity value and the importance of each of the pieces for the artisan.

  The pottery tradition in Ichimay Wari, Lurín, Peru is analyzed and described, with the aim of proposing actions that allow its safeguarding; based on the research «Analysis of the impact of mass production on the ceramic tradition of the Ichimay Wari community, Lurín, 2018» (Cáceres, 2019). The results confirm the importance of maintaining the ceramic tradition as it is part of the intangible cultural heritage and at the same time, it is important as a symbol of cultural identity. Since ceramics is a cultural product, it is necessary to consider certain aspects that allow its commercialization, giving it the value it deserves in the market without neglecting its identity value and the importance of each of the pieces for the artisan.

  The pottery tradition in Ichimay Wari, Lurín, Peru is analyzed and described, with the aim of proposing actions that allow its safeguarding; based on the research «Analysis of the impact of mass production on the ceramic tradition of the Ichimay Wari community, Lurín, 2018» (Cáceres, 2019). The results confirm the importance of maintaining the ceramic tradition as it is part of the intangible cultural heritage and at the same time, it is important as a symbol of cultural identity. Since ceramics is a cultural product, it is necessary to consider certain aspects that allow its commercialization, giving it the value it deserves in the market without neglecting its identity value and the importance of each of the pieces for the artisan.

The COVID-19 pandemic has generated a global crisis that has impacted all human activities. One of the hardest hit is tourism which, by its very nature, faces the difficult and unavoidable challenge of creating the conditions to ensure, as far as possible, the health of tourists, generating in them the confidence necessary for a gradual return to activity. This article addresses this issue from an analysis of the current situation of tourism in Peru, to a set of proposals for its reactivation, both at a general level and in certain key subsectors.

The COVID-19 pandemic has generated a global crisis that has impacted all human activities. One of the hardest hit is tourism which, by its very nature, faces the difficult and unavoidable challenge of creating the conditions to ensure, as far as possible, the health of tourists, generating in them the confidence necessary for a gradual return to activity. This article addresses this issue from an analysis of the current situation of tourism in Peru, to a set of proposals for its reactivation, both at a general level and in certain key subsectors.

The COVID-19 pandemic has generated a global crisis that has impacted all human activities. One of the hardest hit is tourism which, by its very nature, faces the difficult and unavoidable challenge of creating the conditions to ensure, as far as possible, the health of tourists, generating in them the confidence necessary for a gradual return to activity. This article addresses this issue from an analysis of the current situation of tourism in Peru, to a set of proposals for its reactivation, both at a general level and in certain key subsectors.