Asertividad y productividad del personal de ventas en la empresa Multiventas Giovanna, Iquitos 2023

• Autores: Muro del Aguila, Kevinn Martin, Marini Flores, Anttony Martty
• Formato: tesis de grado
• Fecha de Publicación: 2024
• Institución: Universidad Nacional De La Amazonía Peruana
• Repositorio: UNAPIquitos-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.unapiquitos.edu.pe:20.500.12737/10565
• Enlace del recurso: https://hdl.handle.net/20.500.12737/10565
• Nivel de acceso: acceso abierto
• Materia: Productividad laboral; Asertividad; Personal de ventas; Empresas comerciales; https://purl.org/pe-repo/ocde/ford#5.02.04

The purpose of this study is to identify the type and strength of association that exists between the assertiveness and productivity of the sales staff of a commercial company in the city of Iquitos in 2024. To this end, a non experimental and transversal research was designed; using the survey technique and a structured questionnaire as a data collection instrument. The population is made up of the 26 workers who make up the sales force of the company under study. The main hypothesis is that there is a positive and significant relationship between the variables under study, which, when tested through the Pearson coefficient, yielded a value of 0.294, which proves the hypothesis in the sense that, Yes, there is a positive correlation of a “weak” degree, so it can be stated that, the greater the assertiveness, the better the productivity. At a descriptive level, it was revealed that the majority of workers have a high level of assertiveness (42.31%) and the productivity of most of them is very high (38.46%). It is recommended that company managers arrange for the implementation of a training plan to increase the assertiveness of their sales force; as well as, the allocation of sales quotas is reviewed.