The purpose of this study is to identify the type and strength of association that exists between the assertiveness and productivity of the sales staff of a commercial company in the city of Iquitos in 2024. To this end, a non experimental and transversal research was designed; using the survey technique and a structured questionnaire as a data collection instrument. The population is made up of the 26 workers who make up the sales force of the company under study. The main hypothesis is that there is a positive and significant relationship between the variables under study, which, when tested through the Pearson coefficient, yielded a value of 0.294, which proves the hypothesis in the sense that, Yes, there is a positive correlation of a “weak” degree, so it can be stated that, the greater the assertiveness, the better the productivity. At a descriptive level, it was revealed that t...

The objective of the study is to compare the socioeconomic level of the population of the districts of Punchana and San Juan Bautista in the Department of Loreto, period 2025. The study is basic, descriptive, quantitative and retrospective, the design is non-experimental, descriptive comparative cross-sectional. The population is finite of 202,215 inhabitants, the type of sampling is probabilistic, stratified, the sample size is 383 distributed in the two districts, the technique was the survey, the instrument was the structured questionnaire, the data distribution was not normal, non-parametric hypothesis tests were used. The results of the socioeconomic level of the population of the Punchana district NSE A = 7%, NSE B = 45%, NSE C = 42%, NSE D = 4%, NSE E = 2%, in the district of San Juan NSE A = 6%, NSE B = 33%, NSE C = 30%, NSE D = 23%, NSE E = 7%. The highest level of education of ...