The purpose of this study is to identify the type and strength of association that exists between the assertiveness and productivity of the sales staff of a commercial company in the city of Iquitos in 2024. To this end, a non experimental and transversal research was designed; using the survey technique and a structured questionnaire as a data collection instrument. The population is made up of the 26 workers who make up the sales force of the company under study. The main hypothesis is that there is a positive and significant relationship between the variables under study, which, when tested through the Pearson coefficient, yielded a value of 0.294, which proves the hypothesis in the sense that, Yes, there is a positive correlation of a “weak” degree, so it can be stated that, the greater the assertiveness, the better the productivity. At a descriptive level, it was revealed that t...