Mezcla promocional e imagen corporativa de la empresa Atlantic International Sud América Iquitos 2022

• Autor: Valverde Alcoser, Maricarmen Octavia
• Formato: tesis de maestría
• Fecha de Publicación: 2023
• Institución: Universidad Nacional De La Amazonía Peruana
• Repositorio: UNAPIquitos-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.unapiquitos.edu.pe:20.500.12737/10083
• Enlace del recurso: https://hdl.handle.net/20.500.12737/10083
• Nivel de acceso: acceso abierto
• Materia: Mercadotecnia; Marketing directo; Promoción de ventas; Publicidad; Relaciones públicas; Imagen corporativa; Empresas de transporte; https://purl.org/pe-repo/ocde/ford#5.02.04

Iquitos; which opted for the type of study applied, descriptive - correlational level, with a non-experimental design, included 60 merchants as a study population, for the collection of information, the survey was used as a technique and the questionnaire as an instrument. It is concluded that the promotional mix has been handled on a regular basis, since the company sometimes constantly announces the services it offers, also, the company almost never maintains fruitful relationships with civil associations, and sometimes compliance is monitored. In addition, they have never obtained any type of discount for opting for the company's services and, in turn, almost never offer them all the information that the service requires. On the other hand, the corporate image variable is regularly rated, this is because the merchants declare that, during working hours, the company's workers are meticulous in terms of their appearance and maintain a good image. In addition, they offer an efficient personalized service. The company's advertising design is attractive and earns a good reputation in the local and national tourism industry. On the other hand, they do not participate in recycling activities, preservation of the environment or the preservation of tourist routes. It has been determined that there is a strong positive correlation between the success of the promotional mix and the corporate image of the company.