Lanzamiento de Nota20merch en plataformas digitales

Descripción del Articulo

This professional work consists of the digital launch of Note20Merch through digital platforms. This student enterprise is dedicated to providing merchandising services and personalized advertising items for university projects. A communication strategy was carried out for the digital launch through...

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Detalles Bibliográficos
Autor: Masías López, Sebastián Reynaldo
Formato: tesis de grado
Fecha de Publicación:2020
Institución:Universidad de Lima
Repositorio:ULIMA-Institucional
Lenguaje:español
OAI Identifier:oai:repositorio.ulima.edu.pe:20.500.12724/12788
Enlace del recurso:https://hdl.handle.net/20.500.12724/12788
Nivel de acceso:acceso abierto
Materia:Advertising
Digital media
Marketing
Publicidad
Medios digitales
https://purl.org/pe-repo/ocde/ford#5.08.00
Descripción
Sumario:This professional work consists of the digital launch of Note20Merch through digital platforms. This student enterprise is dedicated to providing merchandising services and personalized advertising items for university projects. A communication strategy was carried out for the digital launch through the creation of a website, and the social networks Facebook and Instagram. As well as conducting advertising campaigns to reach the target audience at the right time from these channels. The creation and benefits of these tools allowed the company to continue working during the COVID-19 quarantine period.
Lanzamiento de Nota20merch en plataformas digitales
Nota importante:
La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).

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