Campaña de comunicación para un emprendimiento artístico peruano: caso marca Clover

• Autor: Higa Sugashima, Susana Emyko
• Formato: tesis de grado
• Fecha de Publicación: 2020
• Institución: Universidad de Lima
• Repositorio: ULIMA-Institucional
• Lenguaje: español
• OAI Identifier: oai:repositorio.ulima.edu.pe:20.500.12724/12358
• Enlace del recurso: https://hdl.handle.net/20.500.12724/12358
• Nivel de acceso: acceso abierto
• Materia: Internet marketing; Identidad visual; Marketing en Internet; Visual identity; https://purl.org/pe-repo/ocde/ford#5.08.00

Clover is a project which provides illustration Services created by Peruvian artist, Carla Eráusquin. Further, the project offers products to organize studying and work matters. This includes notebooks, planners, memo pads and calendars, all of which are designed exclusively by the artist. Currently, Clover has Facebook and Instagram pages. However, it has not yet managed to have a differentiated visual identity according to its value proposition or content planning for managing its social networks. In this context, a communications campaign that includes a visual identity together with a digital strategy to position the brand and boost its sales (through e-commerce) has been proposed. The content produced will be exclusively used in digital channels. Moreover, as a compliment to the strategy, an expansion of the product offer that is consistent with the new needs and trends of the situation caused by covid-19 was also proposed.