Analysis of the Scientific Production of Universities in Social Communication (2014 -2018)

• Autores: Rios Incio, Felipe Anderson, Prado Morales, William Reynaldo, Cruzata-Martínez, Alejandro, Alvarado del Águila, Sonia Cecilia
• Formato: artículo
• Fecha de Publicación: 2020
• Institución: Universidad San Ignacio de Loyola
• Repositorio: Revistas - Universidad San Ignacio de Loyola
• Lenguaje: español
• OAI Identifier: oai:revistas.usil.edu.pe:article/558
• Enlace del recurso: https://revistas.usil.edu.pe/index.php/pyr/article/view/558
• Nivel de acceso: acceso abierto
• Materia: Communication; Research Work; Scientific Approach; Quantitative Analysis; Comunicación; Trabajo de investigación; Enfoque científico; Análisis cuantitativo

This document analyzes the research in Social Communication during the years 2014 -2018 of undergraduate students in the city of Trujillo; In order to determine the methodological and thematic orientation, a total of 192 theses were analyzed using an analysis guide. Methodologically, the research corresponds to the positivist approach of comparative descriptive non-experimental design. The main findings in the universities are the non-evolution of undergraduate theses, following for many years with a quantitative approach, of non-experimentaldesign with a simple descriptive scope, the most worked areas being audiovisual communication, communication, design, advertising and marketing.