GESTIÓN ADMINISTRATIVA Y MARKETING ESTRATÉGICO EN UNA INSTITUCIÓN EDUCATIVA DE LIMA NORTE

• Autor: ALVAREZ MORENO, Angela
• Formato: artículo
• Fecha de Publicación: 2021
• Institución: Universidad Ricardo Palma
• Repositorio: Revistas - Universidad Ricardo Palma
• Lenguaje: español
• OAI Identifier: oai:oai.revistas.urp.edu.pe:article/3585
• Enlace del recurso: http://revistas.urp.edu.pe/index.php/Scientia/article/view/3585
• Nivel de acceso: acceso abierto
• Materia: Administrative Management and Strategic Marketing; Gestión Administrativa y Marketing Estratégico.

This research has been carried out with the aim of establishing the Currently, public educational institutions do not require real Administrative Management of strategic educational Marketing towards students; since many times, they do not have a competitive vision compared to the services provided by private educational institutions. Therefore, the present investigation determined the significant relationship of Administrative Management and Strategic Marketing of an Institution of a basic Non-experimental design with the Correlational method. The population was 1,375 people among Directors, Administrators, Teachers, Parents and Students, of which they were selected as a non-probabilistic sample (385) under the Fisher, Arkin andColton procedure. An instrument was applied. For the hypothesis test, the SPSS 24 was applied, which yielded a positive relationship in favor of the general hypothesis, therefore it was concluded that Administrative Management is positively related to strategic Educational Marketing.