Implementation of Retail Business Strategies and Their Relationship with Consumption Patterns in Department Stores in a COVID-19 Context

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The objective of this study is to determine how retail business strategies are related to consumption patterns in department stores in a COVID-19 context. The methodology employed has a descriptive and correlational approach at a cross-sectional level. The data collection technique was a survey addr...

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Detalles Bibliográficos
Autores: Obando Mantilla, Jerson Waldir, Godoy Villasante, Manuel Josué, González Vásquez, Joe Alexis
Formato: artículo
Fecha de Publicación:2023
Institución:Universidad Nacional Mayor de San Marcos
Repositorio:Revistas - Universidad Nacional Mayor de San Marcos
Lenguaje:español
inglés
OAI Identifier:oai:ojs.csi.unmsm:article/24313
Enlace del recurso:https://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/24313
Nivel de acceso:acceso abierto
Materia:retail business strategies
e-commerce
consumption patterns
COVID-19
estrategias comerciales retail
comercio electrónico
patrones de consumo
covid-19
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spelling Implementation of Retail Business Strategies and Their Relationship with Consumption Patterns in Department Stores in a COVID-19 ContextImplementación de estrategias comerciales retail y su relación con los patrones de consumo en las tiendas por departamento en un contexto de covid-19Obando Mantilla, Jerson WaldirGodoy Villasante, Manuel JosuéGonzález Vásquez, Joe AlexisObando Mantilla, Jerson WaldirGodoy Villasante, Manuel JosuéGonzález Vásquez, Joe Alexisretail business strategiese-commerceconsumption patternsCOVID-19estrategias comerciales retailcomercio electrónicopatrones de consumocovid-19The objective of this study is to determine how retail business strategies are related to consumption patterns in department stores in a COVID-19 context. The methodology employed has a descriptive and correlational approach at a cross-sectional level. The data collection technique was a survey addressed to a sample of 384 consumers. The most significant result is the moderate and strong correlation coefficient of .702 for the variables with a p = .000 < .05. The results obtained show that retail business strategies are closely related to consumption patterns, which means that shopping habits can be created in customers.El objetivo de este estudio es determinar cómo las estrategias comerciales retail se relacionan con los patrones de consumo en las tiendas por departamento en un contexto de covid-19. La metodología empleada tiene un enfoque descriptivo y correlacional de nivel transversal. La técnica para la recolección de datos fue la encuesta, la cual fue dirigida a una muestra de 384 consumidores. El resultado más significativo es el coeficiente de correlación moderado y fuerte de .702 para las variables con un p = .000 < .05. Los resultados obtenidos demuestran que las estrategias comerciales retail están muy relacionadas con los patrones de consumo, de donde se entiende que se pueden crear hábitos de compra en los clientes.Facultad de Ingeniería Industrial, Universidad Nacional Mayor de San Marcos2023-10-12info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdftext/htmltext/htmlaudio/mpegaudio/mpeghttps://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/2431310.15381/idata.v26i1.24313Industrial Data; Vol. 26 No. 1 (2023); 203-216Industrial Data; Vol. 26 Núm. 1 (2023); 203-2161810-99931560-9146reponame:Revistas - Universidad Nacional Mayor de San Marcosinstname:Universidad Nacional Mayor de San Marcosinstacron:UNMSMspaenghttps://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/24313/20084https://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/24313/20085https://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/24313/20087https://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/24313/20088https://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/24313/20089https://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/24313/2009010.15381/idata.v26i1.24313.g19839Derechos de autor 2023 Jerson Waldir Obando Mantilla, Manuel Josué Godoy Villasante, Joe Alexis González Vásquezhttps://creativecommons.org/licenses/by/4.0/deed.es_ESinfo:eu-repo/semantics/openAccessoai:ojs.csi.unmsm:article/243132023-10-12T17:41:07Z
dc.title.none.fl_str_mv Implementation of Retail Business Strategies and Their Relationship with Consumption Patterns in Department Stores in a COVID-19 Context
Implementación de estrategias comerciales retail y su relación con los patrones de consumo en las tiendas por departamento en un contexto de covid-19
title Implementation of Retail Business Strategies and Their Relationship with Consumption Patterns in Department Stores in a COVID-19 Context
spellingShingle Implementation of Retail Business Strategies and Their Relationship with Consumption Patterns in Department Stores in a COVID-19 Context
Obando Mantilla, Jerson Waldir
retail business strategies
e-commerce
consumption patterns
COVID-19
estrategias comerciales retail
comercio electrónico
patrones de consumo
covid-19
title_short Implementation of Retail Business Strategies and Their Relationship with Consumption Patterns in Department Stores in a COVID-19 Context
title_full Implementation of Retail Business Strategies and Their Relationship with Consumption Patterns in Department Stores in a COVID-19 Context
title_fullStr Implementation of Retail Business Strategies and Their Relationship with Consumption Patterns in Department Stores in a COVID-19 Context
title_full_unstemmed Implementation of Retail Business Strategies and Their Relationship with Consumption Patterns in Department Stores in a COVID-19 Context
title_sort Implementation of Retail Business Strategies and Their Relationship with Consumption Patterns in Department Stores in a COVID-19 Context
dc.creator.none.fl_str_mv Obando Mantilla, Jerson Waldir
Godoy Villasante, Manuel Josué
González Vásquez, Joe Alexis
Obando Mantilla, Jerson Waldir
Godoy Villasante, Manuel Josué
González Vásquez, Joe Alexis
author Obando Mantilla, Jerson Waldir
author_facet Obando Mantilla, Jerson Waldir
Godoy Villasante, Manuel Josué
González Vásquez, Joe Alexis
author_role author
author2 Godoy Villasante, Manuel Josué
González Vásquez, Joe Alexis
author2_role author
author
dc.subject.none.fl_str_mv retail business strategies
e-commerce
consumption patterns
COVID-19
estrategias comerciales retail
comercio electrónico
patrones de consumo
covid-19
topic retail business strategies
e-commerce
consumption patterns
COVID-19
estrategias comerciales retail
comercio electrónico
patrones de consumo
covid-19
description The objective of this study is to determine how retail business strategies are related to consumption patterns in department stores in a COVID-19 context. The methodology employed has a descriptive and correlational approach at a cross-sectional level. The data collection technique was a survey addressed to a sample of 384 consumers. The most significant result is the moderate and strong correlation coefficient of .702 for the variables with a p = .000 < .05. The results obtained show that retail business strategies are closely related to consumption patterns, which means that shopping habits can be created in customers.
publishDate 2023
dc.date.none.fl_str_mv 2023-10-12
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/24313
10.15381/idata.v26i1.24313
url https://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/24313
identifier_str_mv 10.15381/idata.v26i1.24313
dc.language.none.fl_str_mv spa
eng
language spa
eng
dc.relation.none.fl_str_mv https://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/24313/20084
https://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/24313/20085
https://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/24313/20087
https://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/24313/20088
https://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/24313/20089
https://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/24313/20090
10.15381/idata.v26i1.24313.g19839
dc.rights.none.fl_str_mv https://creativecommons.org/licenses/by/4.0/deed.es_ES
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/4.0/deed.es_ES
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
text/html
text/html
audio/mpeg
audio/mpeg
dc.publisher.none.fl_str_mv Facultad de Ingeniería Industrial, Universidad Nacional Mayor de San Marcos
publisher.none.fl_str_mv Facultad de Ingeniería Industrial, Universidad Nacional Mayor de San Marcos
dc.source.none.fl_str_mv Industrial Data; Vol. 26 No. 1 (2023); 203-216
Industrial Data; Vol. 26 Núm. 1 (2023); 203-216
1810-9993
1560-9146
reponame:Revistas - Universidad Nacional Mayor de San Marcos
instname:Universidad Nacional Mayor de San Marcos
instacron:UNMSM
instname_str Universidad Nacional Mayor de San Marcos
instacron_str UNMSM
institution UNMSM
reponame_str Revistas - Universidad Nacional Mayor de San Marcos
collection Revistas - Universidad Nacional Mayor de San Marcos
repository.name.fl_str_mv
repository.mail.fl_str_mv
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Implementation of Retail Business Strategies and Their Relationship with Consumption Patterns in Department Stores in a COVID-19 Context
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