SYSTEMATIC METHODOLOGY "EMU" UNIVERSITY MERCADOLÓGICO GEAR

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Universities and public polytechnic schools for its operation and validity are evaluated and accredited based on a set of criteria, indicators and sub-criteria of quality that are part of an objective assessment, but in its complement it is necessary to apply a subjective evaluation to determine the...

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Detalles Bibliográficos
Autor: Pilco, Wilian
Formato: artículo
Fecha de Publicación:2017
Institución:Universidad Nacional Mayor de San Marcos
Repositorio:Revistas - Universidad Nacional Mayor de San Marcos
Lenguaje:español
OAI Identifier:oai:ojs.csi.unmsm:article/13956
Enlace del recurso:https://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/13956
Nivel de acceso:acceso abierto
Materia:University marketing
educational quality
sustainable and sustainable development
university marketing gear (EMU)
marketing universitario
calidad educativa
desarrollo sustentable y sostenible
engranaje mercadológico universitario (EMU)
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spelling SYSTEMATIC METHODOLOGY "EMU" UNIVERSITY MERCADOLÓGICO GEARMetodología sistemática “emu” engranaje mercadológico universitarioPilco, WilianUniversity marketingeducational qualitysustainable and sustainable developmentuniversity marketing gear (EMU)marketing universitariocalidad educativadesarrollo sustentable y sostenibleengranaje mercadológico universitario (EMU)Universities and public polytechnic schools for its operation and validity are evaluated and accredited based on a set of criteria, indicators and sub-criteria of quality that are part of an objective assessment, but in its complement it is necessary to apply a subjective evaluation to determine the levels Satisfaction of the users served, and based on their results design university marketing strategies. The methodological scaffolding was based on a quantitative approach applied research, a problematic - hypothetical scientific characterization, we worked the inductive - deductive, analytical, synthetic and systemic methods; A non-experimental and cross-sectional design with a correlational investigative level. The result obtained is a systematic methodology called "EMU", to evaluate the institutional image and propose university marketing strategies that allow the strengthening and positioning of the educational quality and the sustainable and sustainable development of the public university in favor of Ecuadorian society.Las universidades y escuelas politécnicas públicas para su funcionamiento y vigencia son evaluadas y acreditadas en base a un conjunto de criterios, indicadores y subcriterios de calidad que se enmarcan en una valoración objetiva, pero en su complemento es necesario aplicar una evaluación subjetiva para determinar los niveles de satisfacción de los usuarios atendidos, y en base a sus resultados diseñar estrategias de marketing universitario. El andamiaje metodológico se basó en una investigación aplicada de enfoque cuantitativo, una caracterización científica problemática – hipotética, se trabajó los métodos inductivo - deductivo, analítico, sintético y sistémico; un diseño no experimental y transversal con un nivel investigativo correlacional. El resultado obtenido es una metodología sistemática denominada “EMU”, para evaluar la imagen institucional y proponer estrategias de marketing universitario que permitan el fortalecimiento y posicionamiento de la calidad educativa y del desarrollo sustentable y sostenible de la universidad pública a favor de la sociedad ecuatoriana.Facultad de Ingeniería Industrial, Universidad Nacional Mayor de San Marcos2017-12-21info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/1395610.15381/idata.v20i2.13956Industrial Data; Vol. 20 No. 2 (2017); 87-94Industrial Data; Vol. 20 Núm. 2 (2017); 87-941810-99931560-9146reponame:Revistas - Universidad Nacional Mayor de San Marcosinstname:Universidad Nacional Mayor de San Marcosinstacron:UNMSMspahttps://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/13956/12320Derechos de autor 2017 Wilian Pilcohttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessoai:ojs.csi.unmsm:article/139562021-07-14T10:00:13Z
dc.title.none.fl_str_mv SYSTEMATIC METHODOLOGY "EMU" UNIVERSITY MERCADOLÓGICO GEAR
Metodología sistemática “emu” engranaje mercadológico universitario
title SYSTEMATIC METHODOLOGY "EMU" UNIVERSITY MERCADOLÓGICO GEAR
spellingShingle SYSTEMATIC METHODOLOGY "EMU" UNIVERSITY MERCADOLÓGICO GEAR
Pilco, Wilian
University marketing
educational quality
sustainable and sustainable development
university marketing gear (EMU)
marketing universitario
calidad educativa
desarrollo sustentable y sostenible
engranaje mercadológico universitario (EMU)
title_short SYSTEMATIC METHODOLOGY "EMU" UNIVERSITY MERCADOLÓGICO GEAR
title_full SYSTEMATIC METHODOLOGY "EMU" UNIVERSITY MERCADOLÓGICO GEAR
title_fullStr SYSTEMATIC METHODOLOGY "EMU" UNIVERSITY MERCADOLÓGICO GEAR
title_full_unstemmed SYSTEMATIC METHODOLOGY "EMU" UNIVERSITY MERCADOLÓGICO GEAR
title_sort SYSTEMATIC METHODOLOGY "EMU" UNIVERSITY MERCADOLÓGICO GEAR
dc.creator.none.fl_str_mv Pilco, Wilian
author Pilco, Wilian
author_facet Pilco, Wilian
author_role author
dc.subject.none.fl_str_mv University marketing
educational quality
sustainable and sustainable development
university marketing gear (EMU)
marketing universitario
calidad educativa
desarrollo sustentable y sostenible
engranaje mercadológico universitario (EMU)
topic University marketing
educational quality
sustainable and sustainable development
university marketing gear (EMU)
marketing universitario
calidad educativa
desarrollo sustentable y sostenible
engranaje mercadológico universitario (EMU)
description Universities and public polytechnic schools for its operation and validity are evaluated and accredited based on a set of criteria, indicators and sub-criteria of quality that are part of an objective assessment, but in its complement it is necessary to apply a subjective evaluation to determine the levels Satisfaction of the users served, and based on their results design university marketing strategies. The methodological scaffolding was based on a quantitative approach applied research, a problematic - hypothetical scientific characterization, we worked the inductive - deductive, analytical, synthetic and systemic methods; A non-experimental and cross-sectional design with a correlational investigative level. The result obtained is a systematic methodology called "EMU", to evaluate the institutional image and propose university marketing strategies that allow the strengthening and positioning of the educational quality and the sustainable and sustainable development of the public university in favor of Ecuadorian society.
publishDate 2017
dc.date.none.fl_str_mv 2017-12-21
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/13956
10.15381/idata.v20i2.13956
url https://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/13956
identifier_str_mv 10.15381/idata.v20i2.13956
dc.language.none.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv https://revistasinvestigacion.unmsm.edu.pe/index.php/idata/article/view/13956/12320
dc.rights.none.fl_str_mv Derechos de autor 2017 Wilian Pilco
https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Derechos de autor 2017 Wilian Pilco
https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Facultad de Ingeniería Industrial, Universidad Nacional Mayor de San Marcos
publisher.none.fl_str_mv Facultad de Ingeniería Industrial, Universidad Nacional Mayor de San Marcos
dc.source.none.fl_str_mv Industrial Data; Vol. 20 No. 2 (2017); 87-94
Industrial Data; Vol. 20 Núm. 2 (2017); 87-94
1810-9993
1560-9146
reponame:Revistas - Universidad Nacional Mayor de San Marcos
instname:Universidad Nacional Mayor de San Marcos
instacron:UNMSM
instname_str Universidad Nacional Mayor de San Marcos
instacron_str UNMSM
institution UNMSM
reponame_str Revistas - Universidad Nacional Mayor de San Marcos
collection Revistas - Universidad Nacional Mayor de San Marcos
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 13.90587
SYSTEMATIC METHODOLOGY "EMU" UNIVERSITY MERCADOLÓGICO GEAR
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