Longitudinal analysis of lobbies’ media coverage in the Spanish print generalist press

• Autores: Moreno-Cabanillas, Andrea, Serna-Ortega, Álvaro, Castillero-Ostio, Elizabet
• Formato: artículo
• Fecha de Publicación: 2025
• Institución: Universidad de Piura
• Repositorio: Revista de Comunicación
• Lenguaje: español
• OAI Identifier: oai:revistas.udep.edu.pe:article/3710
• Enlace del recurso: https://revistadecomunicacion.com/article/view/3710
• Nivel de acceso: acceso abierto
• Materia: lobbying; medios de comunicación; prensa generalista; cobertura mediática; influencia; media; generalist press; media coverage; influence

Media coverage is a fundamental pillar in the potential influence of lobbies. It serves a threefold purpose by allowing them to consolidate their positions, keep their followers informed, and communicate their viewpoints to policymakers. Given this, this research aims to analyze the media coverage of pressure groups in Spain’s seven leading generalist newspapers between 2013 and 2023. To this end, the methodological approach is predominantly quantitative and has a descriptive-inferential scope. The study examines 34,549 articles about lobbies published in print newspapers. Statistical procedures employed for analysis include polynomial adjustments, independence tests, and models using RLB, among others. The analysis reveals a progressive decline in the volume of publications and a concentration on economic and/or political themes. Additionally, a proportional relationship is found between positive sentiment in article writing and the likelihood that its publication is a result of an indirect lobbying strategy.