The magnitude that communication has acquired today explains, to a large extent, the development experienced by communication offices. Any organization of any kind needs an organizational structure that optimally manages its relations with its relational universe, both externally and internally. This research aims to find out what the current panorama of communication departments is in Andalusia -territorially, one of the largest autonomous communities of Spain- and to discover how it has evolved in the first two decades of the 21st century, taking into account the public, private and social sectors. The results show a generalized growth in the number of communication offices in all provinces and in all sectors, especially those of local administrations, as well as communication companies and social organizations, which have tripled in the last century. In addition to significant changes...

Media coverage is a fundamental pillar in the potential influence of lobbies. It serves a threefold purpose by allowing them to consolidate their positions, keep their followers informed, and communicate their viewpoints to policymakers. Given this, this research aims to analyze the media coverage of pressure groups in Spain’s seven leading generalist newspapers between 2013 and 2023. To this end, the methodological approach is predominantly quantitative and has a descriptive-inferential scope. The study examines 34,549 articles about lobbies published in print newspapers. Statistical procedures employed for analysis include polynomial adjustments, independence tests, and models using RLB, among others. The analysis reveals a progressive decline in the volume of publications and a concentration on economic and/or political themes. Additionally, a proportional relationship is found betw...