Modelo ProLab: Flexam, una propuesta para mejorar la competitividad de los jóvenes preuniversitarios

• Autores: Alegria Eguzquiza, Nayda Carla, Páucar Moreyra, Daphné Aurelia, Luján Pérez, José Alexis, Sanoni Chamorro, Roberto Carlo
• Formato: tesis de maestría
• Fecha de Publicación: 2025
• Institución: Pontificia Universidad Católica del Perú
• Repositorio: PUCP-Tesis
• Lenguaje: español
• OAI Identifier: oai:tesis.pucp.edu.pe:20.500.12404/30242
• Enlace del recurso: http://hdl.handle.net/20.500.12404/30242
• Nivel de acceso: acceso abierto
• Materia: Tecnología educativa; Rendimiento académico; Educación virtual; https://purl.org/pe-repo/ocde/ford#5.02.04

The educational system in Peru is a significant social issue that faces a series of challenges, which have contributed to maintaining high levels of inequality and poor educational quality in many regions of the country. In 2024, where a better-prepared population has stronger arguments to face the challenges of the labor market, it is crucial that young people finishing high school can take the next step and gain access to higher education at local public universities. This project proposes a web platform designed to improve the preparation of students in Peru who seek to enter public universities. Flexam is the name of the solution, which stands out for its comprehensive value proposition. It faces moderate competition, but its unique approach positions it favorably in the market. According to the analysis detailed in the thesis, this project is economically viable. With an initial investment of S/465,466 provided solely by shareholder contributions, the project generates a net present value (NPV) of S/3,124,574.25, with a profitability index of 7.71. And in the social area, the project has a high potential to have a positive impact on the education of students, contributing to greater equity in access to higher education in Peru, presenting a social NPV of S/10,473,315.29.