The educational system in Peru is a significant social issue that faces a series of challenges, which have contributed to maintaining high levels of inequality and poor educational quality in many regions of the country. In 2024, where a better-prepared population has stronger arguments to face the challenges of the labor market, it is crucial that young people finishing high school can take the next step and gain access to higher education at local public universities. This project proposes a web platform designed to improve the preparation of students in Peru who seek to enter public universities. Flexam is the name of the solution, which stands out for its comprehensive value proposition. It faces moderate competition, but its unique approach positions it favorably in the market. According to the analysis detailed in the thesis, this project is economically viable. With an initial inv...