A cross-country study of marketing effectiveness in high-credence services

Descripción del Articulo

El documento a texto completo no se encuentra disponible en el Repositorio de la Universidad Autónoma del Perú debido a las restricciones de la casa editorial donde se encuentra publicada.
Detalles Bibliográficos
Autores: Angulo-Ruiz, Fernando, Pergelova, Albena, Cheben, Juraj, Angulo-Altamirano, Eladio
Formato: artículo
Fecha de Publicación:2016
Institución:Universidad Autónoma del Perú
Repositorio:AUTONOMA-Institucional
Lenguaje:inglés
OAI Identifier:oai:repositorio.autonoma.edu.pe:20.500.13067/1551
Enlace del recurso:https://hdl.handle.net/20.500.13067/1551
https://doi.org/10.1016/j.jbusres.2016.03.024
Nivel de acceso:acceso restringido
Materia:Choice
Comparative marketing effectiveness
Cross country
Higher education
Willingness to recommend
https://purl.org/pe-repo/ocde/ford#5.02.04
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spelling Angulo-Ruiz, FernandoPergelova, AlbenaCheben, JurajAngulo-Altamirano, Eladio2022-01-13T19:11:03Z2022-01-13T19:11:03Z2016-04-241482963https://hdl.handle.net/20.500.13067/1551Journal of Business Researchhttps://doi.org/10.1016/j.jbusres.2016.03.024El documento a texto completo no se encuentra disponible en el Repositorio de la Universidad Autónoma del Perú debido a las restricciones de la casa editorial donde se encuentra publicada.This research seeks to examine the influence of traditional advertising, Internet marketing, and relational marketing on choice and willingness to recommend across countries with varying levels of the Inglehart-Baker cultural dimensions. In the general model, including four countries, relational, and Internet marketing have a significant and positive effect on choice. In the country-specific models, relational marketing has significant positive effects in Canada, Slovakia, and Peru; traditional advertising only in Peru; and Internet marketing only in Slovakia. None of those activities has an influence on choice in Hungary. Relational marketing and Internet marketing have indirect effects on willingness to recommend through the mediating influence of choice. The study provides evidence of comparative marketing effectiveness in the context of high-credence service across different countries. © 2016.application/pdfengElsevier Inc.PEinfo:eu-repo/semantics/restrictedAccesshttps://creativecommons.org/licenses/by-nc-nd/4.0/Repositorio InstitucionalAUTONOMA69936363644reponame:AUTONOMA-Institucionalinstname:Universidad Autónoma del Perúinstacron:AUTONOMAChoiceComparative marketing effectivenessCross countryHigher educationWillingness to recommendhttps://purl.org/pe-repo/ocde/ford#5.02.04A cross-country study of marketing effectiveness in high-credence servicesinfo:eu-repo/semantics/articlehttps://www.sciencedirect.com/science/article/abs/pii/S0148296316300443?via%3DihubORIGINALA cross-country study of marketing effectiveness in high-credence services.pdfA cross-country study of marketing effectiveness in high-credence services.pdfVer fuenteapplication/pdf110957http://repositorio.autonoma.edu.pe/bitstream/20.500.13067/1551/3/A%20cross-country%20study%20of%20marketing%20effectiveness%20in%20high-credence%20services.pdf20ac4f1f9cd106a1b9b9aeb5b5bd4bc3MD53LICENSElicense.txtlicense.txttext/plain; charset=utf-885http://repositorio.autonoma.edu.pe/bitstream/20.500.13067/1551/2/license.txt9243398ff393db1861c890baeaeee5f9MD52TEXTA cross-country study of marketing effectiveness in high-credence services.pdf.txtA cross-country study of marketing effectiveness in high-credence services.pdf.txtExtracted texttext/plain539http://repositorio.autonoma.edu.pe/bitstream/20.500.13067/1551/4/A%20cross-country%20study%20of%20marketing%20effectiveness%20in%20high-credence%20services.pdf.txtc773602c3f1789ff6602f66d5dc5c2daMD54THUMBNAILA cross-country study of marketing effectiveness in high-credence services.pdf.jpgA cross-country study of marketing effectiveness in high-credence services.pdf.jpgGenerated Thumbnailimage/jpeg5771http://repositorio.autonoma.edu.pe/bitstream/20.500.13067/1551/5/A%20cross-country%20study%20of%20marketing%20effectiveness%20in%20high-credence%20services.pdf.jpg93b63e931600cc1d8d6b3b2f547c7dc1MD5520.500.13067/1551oai:repositorio.autonoma.edu.pe:20.500.13067/15512022-01-17 10:25:50.448Repositorio de la Universidad Autonoma del Perúrepositorio@autonoma.pe
dc.title.es_PE.fl_str_mv A cross-country study of marketing effectiveness in high-credence services
title A cross-country study of marketing effectiveness in high-credence services
spellingShingle A cross-country study of marketing effectiveness in high-credence services
Angulo-Ruiz, Fernando
Choice
Comparative marketing effectiveness
Cross country
Higher education
Willingness to recommend
https://purl.org/pe-repo/ocde/ford#5.02.04
title_short A cross-country study of marketing effectiveness in high-credence services
title_full A cross-country study of marketing effectiveness in high-credence services
title_fullStr A cross-country study of marketing effectiveness in high-credence services
title_full_unstemmed A cross-country study of marketing effectiveness in high-credence services
title_sort A cross-country study of marketing effectiveness in high-credence services
author Angulo-Ruiz, Fernando
author_facet Angulo-Ruiz, Fernando
Pergelova, Albena
Cheben, Juraj
Angulo-Altamirano, Eladio
author_role author
author2 Pergelova, Albena
Cheben, Juraj
Angulo-Altamirano, Eladio
author2_role author
author
author
dc.contributor.author.fl_str_mv Angulo-Ruiz, Fernando
Pergelova, Albena
Cheben, Juraj
Angulo-Altamirano, Eladio
dc.subject.es_PE.fl_str_mv Choice
Comparative marketing effectiveness
Cross country
Higher education
Willingness to recommend
topic Choice
Comparative marketing effectiveness
Cross country
Higher education
Willingness to recommend
https://purl.org/pe-repo/ocde/ford#5.02.04
dc.subject.ocde.es_PE.fl_str_mv https://purl.org/pe-repo/ocde/ford#5.02.04
description El documento a texto completo no se encuentra disponible en el Repositorio de la Universidad Autónoma del Perú debido a las restricciones de la casa editorial donde se encuentra publicada.
publishDate 2016
dc.date.accessioned.none.fl_str_mv 2022-01-13T19:11:03Z
dc.date.available.none.fl_str_mv 2022-01-13T19:11:03Z
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dc.identifier.uri.none.fl_str_mv https://hdl.handle.net/20.500.13067/1551
dc.identifier.journal.none.fl_str_mv Journal of Business Research
dc.identifier.doi.none.fl_str_mv https://doi.org/10.1016/j.jbusres.2016.03.024
identifier_str_mv 1482963
Journal of Business Research
url https://hdl.handle.net/20.500.13067/1551
https://doi.org/10.1016/j.jbusres.2016.03.024
dc.language.iso.es_PE.fl_str_mv eng
language eng
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dc.publisher.es_PE.fl_str_mv Elsevier Inc.
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dc.source.issue.es_PE.fl_str_mv 9
dc.source.beginpage.es_PE.fl_str_mv 3636
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A cross-country study of marketing effectiveness in high-credence services
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