En la actualidad, se observa el surgimiento de muchas empresas familiares a nivel mundial. Solo en Perú, existen aproximadamente 659 000 empresas familiares, sin embargo, es sabido que no todas estas empresas son prósperas de manera sostenible. Ante esta situación, surgen algunas interrogantes: ¿Cuáles son los factores claves para que una empresa familiar sea exitosa? ¿Estos factores responden a cuestiones internas o externas de la organización? Esta investigación pone interés en los factores relacionados a la gerencia. A fin de identificar los factores críticos de éxito de las empresas familiares, se realizaron entrevistas a 23 directivos de 9 empresas familiares, utilizando la metodología de Bullen y Rockart (1981). Se identificaron once factores críticos de éxito. Los factores internos fueron ocho: contar con personal calificado, la calidad de atención al cliente, la ca...

The objective of this review article is to describe the strategic management that was given to virtual education in such a way as to guarantee a quality standard of learning for university students in times of pandemic. For this, through a bibliographic review, the state of the art of university management provided during the COVID-19 pandemic is reviewed, in which higher-level educational institutions through their respective administrative areas in union with the state they looked for ways to be able to resume academic activities that had to cease due to the confinement decreed by the Peruvian state, due to this, virtual education was chosen, a model that allowed continuing academic activities, however this led to various new challenges that had to be faced as the model was implemented. It is concluded that, although virtual education in its initial implementation caused various proble...