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artículo
It is proposed to demonstrate that the millennial 2.0 program significantly influences the technological innovation of the students of the Universidad Nacional de Cañete. It is evidenced that the lack of technical training in the millennial 2.0 entrepreneurship program prevents students from raising awareness, while the application of a test highly motivates the students of the same program, demonstrating that the training significantly influences the program. MSEs that apply strategic planning improve their financial management and have greater control of their resources and an aceptable development in the market where they operate. Technological innovation and constant training in the millennial 2.0 program produce a greater acceptance of the innovation that is given to students and future professionals in such a way that a greater adaptation in technology and student innovation is ac...
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artículo
The agro-export sector in Lima, Peru, is essential to the local economy due to its strategic location and favorable climate. However, to remain competitive and expand internationally, these companies must adapt to new technologies in an increasingly digitized world. The objective of this study was to identify the relationship between exports and digitalization in agroexporting companies in Lima, Peru, 2023.  The method used was the cross-sectional quantitative study approach, whose design is non-experimental, it is also correlational in scope, a survey-type instrument was used to 130 agro-exporting companies in which non-probabilistic, simple random sampling by convenience was used. As a result, it was observed that exports are positively related to the digitalization of agro-exporting companies in Lima, Peru, 2023. It was concluded that if exports increase, digitalization increases...
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artículo
In 2019, global e-commerce grew significantly, representing 30% of world GDP and playing a crucial role in times of crisis by facilitating internationalization and increasing competition, benefiting MSMEs. In Latin American countries, although it continues to grow, it is warned that non-digitized SMEs could lose up to 20% in sales. In Peru, e-commerce experienced growth in 2020 but faced barriers, motivating companies to expand international shipments. The objective of the study was to determine the relationship between internationalization and e-commerce in agro-exporting companies in Lima, Peru, by 2023. A quantitative method with a correlational approach and a non-experimental cross-sectional design was used. The population consisted of 1626 agro-exporting companies, and the sample included 70 collaborators from the commercial department, selected by convenience sampling. Surveys were...