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artículo
El Internacionalización y Comercio Electrónico de los agroexportadores de Lima - Perú en el año 2023
Publicado 2025
Enlace
Enlace
In 2019, global e-commerce grew significantly, representing 30% of world GDP and playing a crucial role in times of crisis by facilitating internationalization and increasing competition, benefiting MSMEs. In Latin American countries, although it continues to grow, it is warned that non-digitized SMEs could lose up to 20% in sales. In Peru, e-commerce experienced growth in 2020 but faced barriers, motivating companies to expand international shipments. The objective of the study was to determine the relationship between internationalization and e-commerce in agro-exporting companies in Lima, Peru, by 2023. A quantitative method with a correlational approach and a non-experimental cross-sectional design was used. The population consisted of 1626 agro-exporting companies, and the sample included 70 collaborators from the commercial department, selected by convenience sampling. Surveys were...