Objective. To determine the influence of neuromarketing on the purchase decision in young people from Junin region. Methods. Meta-analysis, analytical-synthetic and inductive-deductive methods were used. Survey was used as a technique, and a questionnaire was the instrument. The study had a quantitative approach, basic type, correlational and explanatory level, explanatory design. Population was made up of young people between 18 and 24 years old from the Junin region. Sample comprised 360 participants. Results. Kendall's Tau-b correlation coefficient was 0.260 and the p-value was 0. Therefore, the coefficient of determination of the linear regression model was 0.308. It does not show causality between the variables. In this sense, it is concluded that the neuromarketing attention dimension was the one that had the greatest relative impact on the purchase decision, with a determination c...

Objective. it was to determine the relationship between emotional intelligence and competitiveness in teachers of emblematic institutions of the province of Tarma, Methods. Quantitative approach, basic type, correlational level, the sample was intentional non-probabilistic and consisted of 120 directors and teachers from 02 institutions emblematic. Results. there is a significant relationship between emotional intelligence and teacher competitiveness, since the p-value found was 0 and the value of the Spearman correlation coefficient was 0.930. Conclusions. Emotional intelligence is a highly reliablepredictor of competitiveness and teaching capacity, therefore, permanent training programs must be implemented to strengthen such capacities within a framework of sustainability and educational progress.

Objective. Objective To determine the level of work engagement in workers from Tarma chicken shops, Methods: The research was of a basic type, descriptive level and simple, transversal descriptive design, the specific methods were observational, inductive and deductive; the technique was the survey and the instrument was the Uwes Scale of work engagement; the results were processed on a scale from 1 to 4, where 1 was equal to never, 2 almost never, 3 almost always, and 4 always; then ranges were established based on the method of maximum and minimum of scales, recoding the variable in three levels of assessment and interpretation high, medium and low, the sampling was intentional non-probabilistic, the study units were 10 poultry from Tarma and the 80 collaborators of such organizations, Results: The level of engagement in collaborators of establishments of gastronomic consumption of Tar...

El ser humano por naturaleza es social, gregario, no podría vivir aislado, si o si deberá interactuar en sociedad, la cual en todo momento plantea retos, brinda oportunidades, para ello la persona buscará estrategias que le permitan relacionarse con otras personas, por tal razón se nos prepara desde pequeños en la práctica de habilidades sociales permitiéndonos interactuar de forma exitosa, positiva, empática y asertiva. Es así que se planteó como objetivo general: Determinar la influencia de las habilidades sociales en engagement para el desarrollo del talento humano en alumnos de la carrera profesional de Administración de Negocios de la Universidad Nacional del Centro del Perú (UNCP), en el año 2019. El recojo de datos se realizó mediante el pre y post test antes de realizar el programa sobre habilidades sociales en engagement y luego con el mismo cuestionario se volvió...

La investigación tuvo por objetivo establecer la relación entre habilidades sociales y burnout académico en estudiantes universitarios de la provincia de Tarma, el objetivo general fue determinar la relación entre habilidades sociales y burnout académico, la justificación está dada por el hecho de que se vislumbró que con el correr de los años el burnout o estrés negativo se ha incrementado en tanto que las habilidades sociales han mermado; se encuesto con éxito a cada uno de los estratos considerados en la muestra de estudiantes en el periodo 2018-II de las carreras de la universidades ubicadas en la provincia de Tarma; los instrumentos de habilidades sociales y burnout académico fueron validados por 12 especialistas e investigadores, así mismo la confiabilidad obtenida por cada uno de los instrumentos fue superior al 80%. Para ambos instrumentos se empleó la escala Likert...

Objective. The research was objective general to determine the relationship existent between internal social responsibility (ISR) and human talent management (HTM) in the municipalities of the province of Tarma, department of Junin, Peru. Materials and methods. The research was of approach quantitative, basic type, level explanatory, and non-experimental design. The population was confirmed for all the collaborators named and hired from six district municipalities of the province of Tarma, Junin region. The sampling was non-probabilistic of census type. The technique used for the collection of data was the survey and the instruments were a questionnaire by the management of the talent human with 59 items and a questionnaire about internal social responsibility in the municipality. To measure the correlation, was applied the rho of Spearman's. Results. The main results demonstrate that th...

El objetivo del estudio fue determinar la percepción del nivel de uso del marketing digital en colaboradores de empresas turísticas de la región del Centro del Perú. El enfoque de investigación fue cuantitativo, diseño del estudio fue no experimental transversal descriptivo, el nivel de la investigación fue descriptivo, desarrollado en base a la perspectiva de Selman (2017) el cual tuvo 12 ítems, las dimensiones fueron flujo funcionalidad, feedback y fidelización, la muestra estuvo conformada por 13 empresas turísticas, de las cuelas se encuestaron a 120 colaboradores. El resultado principal fue que los establecimientos turísticos en la regios central del Perú hacen un uso medio del marketing digital como estrategia empresarial.

The objective of the study was to determine the perception of the level of use of digital marketing in collaborators of tourism companies in the Central Region of Peru. The research approach was quantitative, the study design was non-experimental, cross-sectional, descriptive, the level of the research was descriptive, developed based on the perspective of Selman (2017)) which had 12 items, the dimensions were functionality flow, feedback and loyalty, the sample consisted of 13 tourism companies and 120 collaborators. The main result was that tourist establishments in the central regions of Peru make medium use of digital marketing as a business strategy.