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objeto de conferencia
The purpose of this study in portfolio management is to identify and understand the practices of integration among development projects and their interaction with the operation. The main point is that project's restructuring allows the generation of project alternatives that promote synergy and increase portfolio value. It is a cross-sectional qualitative study of selected Brazilian companies. Eight semi-structured interviews were conducted with key professionals from these companies applying content and discourse analysis to the responses. The cases reveal different integration practices among projects chosen to fit each company's operations, product scope, customer and market interaction, and management models. Research data shows that the flexibility in the product development process and operations enabled more effective changes in the original design, providing new alternatives for ...
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objeto de conferencia
The digital transformation process is a phenomenon that will affect all organizations. In companies that have already started the digital transformation, Artificial Intelligence (AI) initiatives are begging to appear and will have a competitive impact on organizations leading digital transformation. In businesses that have already started this process, AI solutions have begun to appear. Projects on digital transformation pose new challenges and cause organizational changes in business, operational and administrative processes. Our objective was to identify changes, potential effects, and impacts of AI technologies on business processes, transformation dynamics, organizational structures, and management. This qualitative research examined the cases of five large companies with a high degree of maturity in digital transformation and innovation: one Brazilian company and four multinational ...
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objeto de conferencia
Recently, Artificial Intelligence (AI) enabling technologies have been associated with great sources of competitive advantage. Among such technologies, current Robotic Process Automation (RPA) is considered one of the most promising Artificial Intelligence (AI) implementation strategies. On one hand, we argue that the so far limited academic research on the literature sees RPA as an important tool at the tactical and operational levels. On the other hand, the literature has not properly considered the strategic contribution of RPA in terms of competitive advantages. Through Resource-Based View (RBV) lens, RPA can be seen as a tool that can change, integrate and improve groups of Resources, creating AI capabilities and generating competitive advantages. To date, we did not find any study approaching RPA through the RBV perspective. Also, this article contribuites in four important points....