The purpose of this study in portfolio management is to identify and understand the practices of integration among development projects and their interaction with the operation. The main point is that project's restructuring allows the generation of project alternatives that promote synergy and increase portfolio value. It is a cross-sectional qualitative study of selected Brazilian companies. Eight semi-structured interviews were conducted with key professionals from these companies applying content and discourse analysis to the responses. The cases reveal different integration practices among projects chosen to fit each company's operations, product scope, customer and market interaction, and management models. Research data shows that the flexibility in the product development process and operations enabled more effective changes in the original design, providing new alternatives for ...