The digital transformation process is a phenomenon that will affect all organizations. In companies that have already started the digital transformation, Artificial Intelligence (AI) initiatives are begging to appear and will have a competitive impact on organizations leading digital transformation. In businesses that have already started this process, AI solutions have begun to appear. Projects on digital transformation pose new challenges and cause organizational changes in business, operational and administrative processes. Our objective was to identify changes, potential effects, and impacts of AI technologies on business processes, transformation dynamics, organizational structures, and management. This qualitative research examined the cases of five large companies with a high degree of maturity in digital transformation and innovation: one Brazilian company and four multinational ...