Who writes the news in the Chilean press according to gender? Who are the sources, male or female, in the Chilean press? Is there a relationship between the gender of journalists and the gender of the sources in the Chilean press? This article studies the gender of the Chilean newsroom and their sources in 12,113 news through a quantitative method with a computational social science approach. This method combines web scraping and natural language processing techniques to gather and preprocess data, facilitating the exploration of complex social phenomena. Results show important biases in journalists and source gender. From a sample of 158 journalists, 99 were men (63%) and 59 women (37%). Also, from 12,113 news, 7,565 (62%) were written by male and 4,548 (38%) by female journalists. Of the 12,334 sources mentioned in the news, 9,771 were men (79%) and 2,563 were women (21%). A significan...

This study investigates violence against women and girls (VAWG) along the Texas-Mexico border through the lens of the news published in newspapers: MyRGV in McAllen (Texas), the El Paso Times in El Paso (Texas), El Mañana de Reynosa in Tamaulipas (Mexico), and El Heraldo de Juárez in Ciudad Juárez (Mexico). It employs a mixed-method approach, conducting quantitative content analysis and qualitative framing analysis. The findings reveal that Mexican newspapers primarily chose to publish stories about murder as the main crime against women and girls, while Texas newspapers focused on sexual violence. Mexican newspapers also covered immigration-related VAWG. Female journalists in Mexico often connected crimes with psychological trauma. Texas newspapers employed episodic framing and victim-blaming, whereas Mexican newspapers framed stories in a victim-supporting manner. Texas news...

This study examines the prevalence of emotional appeals in COVID-19-themed brand advertisements from around the world in the months immediately following the World Health Organization’s declaration of the coronavirus outbreak as a pandemic. The study analyses the frequencies of use of positive and negative emotional appeals in the content of the ads, and concurrent combinations of such appeals. A content analysis was conducted on a sample of 376 ads from the “Ads of The World” digital archive. The results reveal a preference for positive emotions, with nurturance and affiliation being the most frequent. Sorrow was the third most preferred emotional appeal, and the most used negative emotion. Some brands have compared the virus to a hurricane (Brazil), an assassin with a chainsaw (US) or the death personified (Peru). Advertisers should be careful when using negative emotional appeal...

This research studies the print ads of one and two pages published in Somos magazine (El Comercio). In fact, we examine 520 advertisements with content analysis method; because we would like to determine which kind of women image appear in the Peruvian advertising. For that reason, our aim is to know if women appear in the ads as a person or as a sexual object.

Este artículo estudia la imagen de la mujer peruana en la publicidad gráfica del suplemento sabatino “Somos”. El objetivo es conocer cuál es la imagen predominante de la mujer en la publicidad, si es presentada como objeto sexual o como persona humana.