Mostrando 1 - 5 Resultados de 5 Para Buscar 'García Ibarra, Veronica', tiempo de consulta: 0.18s Limitar resultados
1
tesis doctoral
La personalidad del CEO es uno de los principales indicadores para intentar predecir su comportamiento futuro, y podría explicar las diferencias entre CEOs en la eficiencia y el desempeño de las empresas. El presente estudio identificó las relaciones existentes entre la personalidad del CEO (estabilidad emocional, amabilidad, escrupulosidad, apertura a la experiencia, extraversión), la riqueza socioemocional considerada el aspecto diferenciador más relevante de la empresa familiar y la mejora de la competitividad. El diseño de la investigación fue no experimental y transversal, con un enfoque cuantitativo y alcance correlacional, explicativo se aplicó una encuesta a 352 CEO’s de pequeñas y medianas empresas familiares de Ecuador, una vez lograda la validez y confiabilidad del instrumento se aplicó el análisis de regresión jerárquica mediante el software SPSS 20, lo cual pe...
2
tesis doctoral
La personalidad del CEO es uno de los principales indicadores para intentar predecir su comportamiento futuro, y podría explicar las diferencias entre CEOs en la eficiencia y el desempeño de las empresas. El presente estudio identificó las relaciones existentes entre la personalidad del CEO (estabilidad emocional, amabilidad, escrupulosidad, apertura a la experiencia, extraversión), la riqueza socioemocional considerada el aspecto diferenciador más relevante de la empresa familiar y la mejora de la competitividad. El diseño de la investigación fue no experimental y transversal, con un enfoque cuantitativo y alcance correlacional, explicativo se aplicó una encuesta a 352 CEO’s de pequeñas y medianas empresas familiares de Ecuador, una vez lograda la validez y confiabilidad del instrumento se aplicó el análisis de regresión jerárquica mediante el software SPSS 20, lo cual pe...
3
artículo
Corporations need to understand the factors that influence purchase intention. The current study aimed to understand sustainable clothing patterns in Ecuador. A total of 343 Ecuadorian consumers completed an online survey; the results were analyzed with partial least squares structural equation modeling (PLS-SEM). As the outcome, attitude was predicted by perceived environmental knowledge (PEK) and environmental concern (EC). PEK and EC are positively correlated to attitudes towards purchasing sustainable clothing. Additionally, attitude mediated the relationship between these two variables and purchase intention. As measured by PEK, attitude is the most critical factor in determining purchase intention, based on importance performance map analysis (IPMA). The research findings may support firms’ marketing and selling strategies to demonstrate that their brands are environmentally gree...
4
artículo
Corporations need to understand the factors that influence purchase intention. The current study aimed to understand sustainable clothing patterns in Ecuador. A total of 343 Ecuadorian consumers completed an online survey; the results were analyzed with partial least squares structural equation modeling (PLS-SEM). As the outcome, attitude was predicted by perceived environmental knowledge (PEK) and environmental concern (EC). PEK and EC are positively correlated to attitudes towards purchasing sustainable clothing. Additionally, attitude mediated the relationship between these two variables and purchase intention. As measured by PEK, attitude is the most critical factor in determining purchase intention, based on importance performance map analysis (IPMA). The research findings may support firms’ marketing and selling strategies to demonstrate that their brands are environmentally gree...
5
artículo
Nascent entrepreneurs, individuals in the initial stages of establishing new business ventures, play a crucial role in both the economy and society. By focusing on personality and workplace dynamics this study analyzes the antecedents of individual's intention to embark on entrepreneurship by using survey data from 1497 employees across nine Latin American countries including Argentina, Peru, Mexico, Chile, Ecuador, Colombia, Bolivia, Cuba, and Brazil. Our cross-cultural results reveal that a higher presence of all three components of Dark Triad traits—Machiavellianism, psychopathy, and narcissism—significantly enhances an employee's inclination toward entrepreneurship. Additionally, workers who have higher scores in these three traits perceive themselves as being ostracized or marginalized in the workplace due to their personality characteristics. This perception, in turn, makes the...