The purpose of this paper is to examine the effect of affective commitment on the loyalty of higher education students. The student population involved corresponds to a total of 2029 students belonging to three faculties and enrolled in the 2021-II academic semester of a public university in the province of Andahuaylas, Apurimac region, of which, data were collected from 271 students equivalent to 13.36 % of the population. The quantitative route, cross-sectional design and explanatory level were followed. Two existing validated constructs were used to measure students' perceptions through a virtual questionnaire. To find cause-effect, simple linear regression of SPSS 27 statistic was used. The result of the inferential statistics found that affective commitment positively and significantly influences students' loyalty at a moderate level (R2 = 0.588***). The findings infer that the emot...

Objective. To examine the impact of work incentives and their dimensions on the affective commitment of financial staff in municipal savings banks. Methods. This study employed an explanatory level, ex-post-facto cross-sectional design and quantitative method. The empirical study was developed in a sample of 109 participants using multiple linear regression. A semi-structured online questionnaire was used to collect data. Results. The results support that there is a significant positive effect between work incentives and affective commitment (R2 = 0.447**). In addition, economic incentives have a significant effect on affective commitment (B = 0.324; p < 0.000) and non-economic incentives have a significant effect on affective commitment (B = 0.437; p < 0.001). Conclusions. The study found that work incentives and their dimensions have a significant effect on affective commitment o...

Orientación: El capital intelectual en el entorno competitivo cumple un papel esencial para lograr el desempeño empresarial. Propósito: Este estudio buscó examinar el impacto del capital intelectual en el desempeño empresarial de las empresas del sector agroalimentario de la región Arequipa. Motivación para el estudio: Hay escasez de investigaciones que analicen la incidencia del capital intelectual en el desempeño empresarial en organizaciones de los diferentes sectores económicos. Metodología: Se empleó un análisis de datos cuantitativos, diseño transversal y alcance descriptivo correlacional y explicativo. La población enfatiza un global de (N = 434) empresas y se seleccionó un subconjunto muestral de (n = 204). Además, se utilizó un cuestionario online para recopilar información de 179 empresas (corresponde a una tasa de respuesta del 87,75 % del universo muestral)....

The purpose of this paper is to examine the effect of affective commitment on the loyalty of higher education students. The student population involved corresponds to a total of 2029 students belonging to three faculties and enrolled in the 2021-II academic semester of a public university in the province of Andahuaylas, Apurimac region, of which, data were collected from 271 students equivalent to 13.36 % of the population. The quantitative route, cross-sectional design and explanatory level were followed. Two existing validated constructs were used to measure students' perceptions through a virtual questionnaire. To find cause-effect, simple linear regression of SPSS 27 statistic was used. The result of the inferential statistics found that affective commitment positively and significantly influences students' loyalty at a moderate level (R2 = 0.588***). The findings infer that the emot...

This manuscript aims to examine the effect of relationship marketing on short-stay hotel guest loyalty. A quantitative, explanatory level and ex post facto design were was used. The study was executed in the city of Ayacucho and involved the participation of 225 tourists who had more than three experiences in the hotels. The information was collected by means of an online questionnaire and a self-administered survey. The data were processed in SPSS 27.0 statistician by applying bivariate correlations and multiple linear regression. The main result points out that relationship marketing positively impacts short-stay hotel guest loyalty with an estimate (R2=0.362). Likewise, the components of relationship marketing, trust (β=0.238; sig.<0.001), commitment (β=0.186; sig.<0.006), communication (β=0.180; sig.<0.006) and conflict management (β=0.199; sig.<0.002) also found a po...

El presente informe final de Tesis, denominado: Programas de incentivos y compromiso organizacional en los trabajadores de la Caja Municipal de Ahorro y Crédito Cusco, Andahuaylas, Apurímac, 2019, tiene por objetivo principal determinar la relación entre el programa de incentivos y el compromiso organizacional de los trabajadores de la Caja Municipal de Ahorro y Crédito Cusco, Andahuaylas, Apurímac, 2019. La metodología aplicada en la investigación es de tipo básica, nivel de investigación descriptivo correlacional, enfoque cuantitativo, diseño de investigación no experimental - transeccional; y método deductivo. La población y muestra es de 37 trabajadores, información obtenida por los administradores de la institución estudiada, de quienes se recogió los datos a través de la técnica de recolección de datos que es la encuesta mediante su instrumento, el cuestionario, ...

In recent decades, higher education universities have faced a series of difficulties in brand positioning, satisfaction and loyalty. Therefore, the positive image that a university offers to the market is considered a crucial factor for potential and current consumers to purchase its services and ensure its sustainability in the face of the growing demand for professional training institutions. In addition, the image that students perceive of an institution is fundamental for their loyalty and academic satisfaction. In this sense, the purpose of this study was to examine the incidence of university image on the academic satisfaction of university students. A quantitative approach was used to corroborate the hypothesis, with a convenience population of 166 undergraduate university students pursuing virtual studies. Participant information was collected by means of a self-administered surv...