The role of affective commitment in higher education student loyalty

• Autores: Ccorisapra-Quintana, Jeferson, Farfán-Inca-Roca, Martha Carolina
• Formato: artículo
• Fecha de Publicación: 2022
• Institución: Universidad Privada de Tacna
• Repositorio: Revistas - Universidad Privada de Tacna
• Lenguaje: español
• OAI Identifier: oai:revistas.upt.edu.pe:article/682
• Enlace del recurso: https://revistas.upt.edu.pe/ojs/index.php/vestsc/article/view/682
• Nivel de acceso: acceso abierto
• Materia: Compromiso Afectivo; lealtad; lealtad universitaria; estudiantes universitarios; Affective commitment; loyalty; university loyalty; university students

The purpose of this paper is to examine the effect of affective commitment on the loyalty of higher education students. The student population involved corresponds to a total of 2029 students belonging to three faculties and enrolled in the 2021-II academic semester of a public university in the province of Andahuaylas, Apurimac region, of which, data were collected from 271 students equivalent to 13.36 % of the population. The quantitative route, cross-sectional design and explanatory level were followed. Two existing validated constructs were used to measure students' perceptions through a virtual questionnaire. To find cause-effect, simple linear regression of SPSS 27 statistic was used. The result of the inferential statistics found that affective commitment positively and significantly influences students' loyalty at a moderate level (R2 = 0.588***). The findings infer that the emotional bond generated by students with the university increases their levels of loyalty, identification and feelings of permanence.