This research aims to adapt the Organizational Identity Scale of Orellana et al. (2011) and diagnose the perception of Organizational Identity in 66 administrative workers of a public university. The scale was adapted for this population with an empirical validity subtest-test (Pearson's r Corrected greater than .20) and moderate reliability with Cronbach's alpha ( .65). It was found that the perception of Organizational Identity is neutral and only in the corporate dimension was it favorable. Males, older adults, and those named are those who perceive the Organizational Identity of the university the best. This requires an emphasis on involving the organization to the hired managers and stimulating the dimensions of Personal and Social Identity

This research aims to adapt the Organizational Identity Scale of Orellana et al. (2011) and diagnose the perception of Organizational Identity in 66 administrative workers of a public university. The scale was adapted for this population with an empirical validity subtest-test (Pearson's r Corrected greater than .20) and moderate reliability with Cronbach's alpha ( .65). It was found that the perception of Organizational Identity is neutral and only in the corporate dimension was it favorable. Males, older adults, and those named are those who perceive the Organizational Identity of the university the best. This requires an emphasis on involving the organization to the hired managers and stimulating the dimensions of Personal and Social Identity

Es una investigación descriptiva – comparativa. Se efectuó en la facultad de Ciencias de la Comunicación de la Universidad Nacional del Centro del Perú (UNCP). La muestra fue de 164 estudiantes en 10 semestres académicos, 15 docentes entre nombrados y contratados en diferentes categorías y 3 administrativos. El objetivo fue concluir las características y diferencias de percepción respecto a la Comunicación Organizacional, un área de la comunicación importante en el desarrollo de la organización y fundamental en el campo de la integración institucional, así mismo, determinar cuantitativa y cualitativamente las diferencias de dicha percepción según sexo, condición laboral y ciclo de estudios. La variable de investigación se midió con el Cuestionario de Comunicación Organizacional (Portugal, 1994) que analiza tres dimensiones: comunicación ascendente, descendente y ho...