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artículo
Publicado 2021
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The financial entity Association of savings and credits Santa Catalina de Moquegua, specifically the subsidiary located in the city of Tacna, object of study, presents various problems, specifically the commitment to contribute part of its benefits to improve the environment, social, economic, regarding the achievement of its positioning in its clients.In this sense, we propose as a generic objective to be able to determine the relationship between the variables of corporate social responsibility and that of customer positioning.The methodology adopted was a non-experimental, cross-sectional, descriptive design, the technique was the survey and the instrument the questionnaire, using the Likert scale.In this way, the objectives outlined in the research were raised, concluding that there is indeed a high relationship between corporate social responsibility, social and economic responsibil...
2
artículo
Publicado 2022
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The development of a solid financial system that drives economic growth is of utmost importance to generate improvements in the levels of social welfare of a country or region. According to figures estimated by the National Institute of Statistics and Informatics (INEI), in the Arequipa region there is still a high percentage of people who do not use formal financial services. In this way, policies that promote financial inclusion emerge as a fundamental piece to provide equal opportunities for access to financial services in those households with low-income levels. For this reason, this article was for determine whether economic and sociodemographic aspects significantly influence access to financial services in households in the Arequipa region, using econometric models with binary dependent variables (logit and probit). The information comes from the National Household Survey (ENAHO),...