Valladolid: City Wine Festival

• Autor: Matellanes Lazo, Mónica
• Formato: artículo
• Fecha de Publicación: 2012
• Institución: Universidad de San Martín de Porres
• Repositorio: Correspondencias & Análisis
• Lenguaje: español
• OAI Identifier: oai:ojs2.ojs.correspondenciasyanalisis.com:article/258
• Enlace del recurso: http://ojs.correspondenciasyanalisis.com/index.php/Journalcya/article/view/258
• Nivel de acceso: acceso abierto
• Materia: Valladolid; Vino; Enoturismo; Marketing; Comunicación; Evento

Some cities in the world have seen the advantages of Enological-enoturism’s activities. Valladolid city try to achieve a market positioning as an ideal metropolis to be an enological, culture destiny and city of wine event festival. The research pretends to show the wine sector and enological-tourism to many people with a spectacular and interactive way. It pretends to value Valladolid as a city able to develop enological-tourism’s activities in the world. For that we contacted with professionals of the area to obtain arguments and answers about Valladolid as a city of wine festival. The results explain that Valladolid is good for doing these activities and to be considered a city of wine.