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1
artículo
Publicado 2014
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This article is shown as an integrated axis which refers directly to the action of strategies in processing the information in the human brain. The objective of this article is to study the achievements of learning strategies influence over the information process, to know the learning process of people in general and to design intervention techniques in order to improve the information process. Therefore, by applying the correct strategies, we will improve any learning process in many ways. From our perspective, to act strategically before any teaching- learning activity involves to make consciously the right decisions in order to regulate the conditions that define the learning process and to reach determined objectives. To teach strategies to students implies to teach them to decide consciously all actions they will perform and to modify them in order to reach determined goals. Result...
2
tesis de grado
Publicado 2023
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En el mundo del marketing, existen diferentes técnicas, basándose en las cualidades del consumidor. Se analiza el comportamiento del consumidor hacia productos, tiendas, centros comerciales entre otros, conociendo así el funcionamiento cerebral del consumidor. Se tiene como objetivo general determinar la relación entre el Neuromarketing y el Posicionamiento en centros comerciales en la ciudad de Cajamarca en el año 2023. La investigación es de tipo básica, teniendo un enfoque cuantitativo, diseño no experimental de corte transversal. La población está conformada por residentes de la provincia de Cajamarca. La muestra probabilística simple es de 384 clientes de centros comerciales. A través de la técnica de la encuesta e instrumento, cuestionario, el que consta de 20 ítems con posibles respuestas codificadas según la Escala de Likert. Como resultado se obtuvo que existe una...
3
artículo
Education and Family Support, and Mathematics Achievement in Two Different Sociodemographic Contexts
Publicado 2022
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This paper presents the results of a non-experimental cross-sectional study conducted under a mixed explanatory design (with manifest and latent variables), in an indigenous school in a rural area and an urban school in Morelos (Mexico). The sociodemographic context of the schools of origin was considered as a predictor variable of Mathematics achievement in 6th grade of primary school, and the educational level of the parents and family support were considered as mediating variables. At the end of 6th grade, students from both schools answered a scale on family support and a short test on two mathematical competencies: Communicating mathematical information and Using techniques efficiently. The data were analyzed with two structural regression models of relationships between manifest variables (school context and parents' educational level) and latent variables (family support with eigh...
