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1
artículo
In recent years, ChatGPT has become a noteworthy subject in the educational field due to the popularity it gained among students all over the world. Applications such as text creation, data processing, and curriculum development, among other applications, prove that ChatGPT is one of the most advanced chatbots available, albeit it posing a series of challenges that prevents students from developing their critical thinking skills in some cases. In this sense, this study’s objective is to analyze the current literature regarding the use of ChatGPT in higher education. The study questions its usage, the overall impact it has on education, and the challenges and opportunities of artificial intelligence- (AI) assisted learning, all within the research area of digital education. For this, a systematic literature review (SLR) was conducted across multiple journal databases, analyzing the arti...
2
tesis de maestría
La presente investigación busca determinar la influencia del uso de la Inteligencia Artificial en la Productividad de una empresa desarrolladora de software en la ciudad de Trujillo, 2025. La investigación se planteó con enfoque aplicado y diseño longitudinal, comparando proyectos implementados “sin IA” y “con IA” durante el periodo de estudio; se trabajó con 30 proyectos (divididos en 02 grupos de 15 proyectos por grupo), y se recolectó información mediante observación, revisión documental y encuesta, asegurando trazabilidad de tareas y esfuerzos para el análisis posterior. Los resultados muestran reducciones consistentes del esfuerzo con la incorporación de la Inteligencia Artificial en las dimensiones evaluadas (Machine Learning, Automatización de Procesos y Sistemas Inteligentes), evidenciando influencia significativa de la IA sobre la Productividad en el contexto...
3
tesis de grado
Se trata de un estudio referente a la relación entre asertividad, necesidades cognitivas y el rendimiento académico en estudiantes del VII y VIII ciclo de las Escuelas Académicas Profesionales de Comunicación Social e Ingeniería de Sistemas de la UNMSM, en la que se analiza, como es que el estudiante procesa la información, como es que aprende a aprender, como es que se produce la necesidad de adquirir conocimientos y como es que disfruta adquirir nuevos conocimientos, correlativamente con la situación de las interacciones sociales adecuadas que los futuros profesionales poseen y adquieren en su formación profesional para enfrentar el mundo social y laboral, donde la competencia está presente y donde triunfará el profesional más calificado. A su vez, se estudia la repercusión que estas variables de estudio tienen en el desempeño o rendimiento académico de los estudiantes. B...
4
artículo
The aim of the present study was to examine the relationship between students’ cognitive and self-regulatory strategies, academic engagement, and academic achievement in higher education, analyzing the mediating role of reading comprehension. Different tasks to assess the constructs were administered to 209 students (Mage = 21.71; SD = 4.36). The students' GPA was used as a measure of academic achievement. Significant associations were found between cognitive and self-regulation strategies, academic engagement, reading comprehension, and students' GPA. In addition, a positive association was found between cognitive and self-regulation strategies and academic engagement. Finally, the structural equation model showed that cognitive and self-regulation strategies and academic engagement have direct effects on students' GPA. Additionally, an indirect effect of cognitive and self-regulation...
5
tesis de maestría
La presente investigación tiene como etapa inicial, la necesidad de diagnosticar o saber cómo se encuentra el nivel de satisfacción de los estudiantes del curso de matemática del ciclo de Estudios Generales respecto al desempeño de sus docentes de la Institución Técnica Superior. El objetivo de la presente investigación radica en buscar si existe relación, para ello la pregunta que ha guiado el trabajo de investigación es la siguiente ¿Cuál es la relación entre el nivel de desempeño docente y el nivel satisfacción de los estudiantes en el curso de matemática en una Institución Superior Técnica de Trujillo? La metodología utilizada para esta investigación por el carácter de su enfoque se ajustó a una investigación cuantitativa con un diseño descriptivo correlacional y por la secuencia temporal o evolución del fenómeno en estudio es del tipo no experimental – tr...
6
artículo
The adoption of Information and Communication Technologies (ICTs) in education has changed the ways of communicating and building knowledge and produced new teaching and learning environments in recent years, but although they have been an indispensable component of curricular innovation, they have not had the expected impact on improving education. In this sense, the purpose of the research reported was to investigate the representations and meanings that teachers who participate in processes of teaching and learning psychology hold about ICTs and the experience they have in using them in their teaching practice. A descriptive and interpretative type of research was carried out based on a qualitative methodology, in which a semi-structured interview was applied to teachers who teach psychology contents in higher education institutions, both public and private, in the metropolitan area o...
7
artículo
Traditional media (press, radio and television) in South America have better expectations regarding the process of digital transition faced by communication companies and industries on a global level. This hypothesis is contrasted by comparing two elements. First, the evolution trends of the media sector in Latin America collected by sectorial databases of the World Association of Newspapers and New Publishers, the Eurodata´s general audience report, the Pew State of the News Media and the Global Entertainment & Media Outlook 2016-2020. Second, the results of an own survey to 166 managers from 19 Latin American countries. Media managers from the area confirm that traditional media will grow up to 5% and digital media and advertising could reach 10% and more in the coming years..
8
artículo
The goal of this article is to analyze the degree of maturity in the digital transformation of the public relations and communication departments of the companies with the highest turnover that belong to the Spanish Association of Communication Directors-Dircom by applying the model for digital transformation proposed by Westerman, Bonnet and McAfee (2012), based on the vectors of leadership and digital capacity. For this purpose, a questionnaire was sent to those responsible for communication of this type of companies. Our results identify that 73.6% of the communication departments are at an advanced stage of this transformation, conditioning cultural changes to corporate governance, the demand for new profiles, the reorganization of work, and focusing on areas where there is an improvement that maximizes the return of resources invested. 85% of these departments have an integral visio...
9
artículo
Despite the relevance of personalization in research in Political Communication, as well as other fields of study, there is a state of confusion in the literature on the concept. The main reason is that there is no consensus around a widely shared definition. In addition, the personalization of politics can be approached from different perspectives, corresponding to the main actors involved in the political processes, that is, the media system, the political system and the citizens. Consequently, the results and conclusions are varied and, even occasionally, disparate. Therefore, this lack of conceptual clarity represents a limitation for progressing in the study of personalization. Hence the aim of this research is to propose a definition serving as a reference for further studies on this phenomenon.
10
artículo
Resumen.-   La importancia de la calidad educativa en nuestros tiempos subyace en que es una herramienta básica que nos permite comparar una institución con cualquier otra de la misma especie, cuya plataforma sirve para desarrollar en su interior una serie de actividades, procesos y procedimientos con la finalidad de que las características del producto o servicio cumplan excelentemente con los requisitos del que solicita el producto o el servicio y es una necesidad ineludible para permanecer en el mercado de manera exitosa. En la gestión de calidad se plasman la forma de operar en la organización y toda la información para su desarrollo y adecuada toma de decisiones, en pos de cumplir su misión y asegurar el cumplimiento de su visión.   Este artículo tiene como propósito exponer las bases legales que originan el Sistema Nacional de Evaluación y Acreditación de la C...