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1
artículo
Publicado 2019
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This paper focus on implementation of communication strategies developed in the Rehabilitation of Potable Water and Sewerage Network Lote 3 project, executed between 2013 and 2014 in the district of Comas, north of Lima-Peru, and belonging to the Servicio de Agua Potable y Alcantarillado de Lima (SEDAPAL), company responsible for water and sewage in Lima. As a result, it could be observed that the implementation of a diagnosis of perceptions, the communication plan and the communication and education products allowed to facilitate the design of messages according to the context of the project, taking into account the speeches of the users against and in favor of the project, as well as the objectives sought by the executing company.
2
tesis de grado
Publicado 2024
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Esta investigación es un estudio de caso de la actividad de Visitas Domiciliarias del Programa Nacional Cuna Más, una iniciativa social del Ministerio de Desarrollo e Inclusión Social (Midis), la cual brinda asesorías gratuitas sobre salud y cuidado infantil a padres de familias de niños hasta los 3 años. El estudio se desarrolló durante los meses de mayo y agosto del 2023 en los centros poblados menores del distrito de Olmos, Lambayeque, y explora los temas de la comunicación participativa y la comunicación con enfoque en educación para la salud teniendo como referente el paradigma de desarrollo humano. El objetivo principal de esta investigación con enfoque cualitativo es analizar las sesiones de las Visitas Domiciliarias del SAF Cuna Más en Olmos y su contribución al desarrollo de capacidades en salud de los padres de familia usuarios del servicio. Las herramientas de inv...
3
tesis de grado
Publicado 2024
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Esta investigación es un estudio de caso de la actividad de Visitas Domiciliarias del Programa Nacional Cuna Más, una iniciativa social del Ministerio de Desarrollo e Inclusión Social (Midis), la cual brinda asesorías gratuitas sobre salud y cuidado infantil a padres de familias de niños hasta los 3 años. El estudio se desarrolló durante los meses de mayo y agosto del 2023 en los centros poblados menores del distrito de Olmos, Lambayeque, y explora los temas de la comunicación participativa y la comunicación con enfoque en educación para la salud teniendo como referente el paradigma de desarrollo humano. El objetivo principal de esta investigación con enfoque cualitativo es analizar las sesiones de las Visitas Domiciliarias del SAF Cuna Más en Olmos y su contribución al desarrollo de capacidades en salud de los padres de familia usuarios del servicio. Las herramientas de inv...
4
tesis de maestría
Publicado 2019
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La violencia de género es un grave problema público que afecta mayoritariamente los derechos humanos de las mujeres, y tiene repercusiones en el desarrollo de la sociedad en su conjunto. El ODS N°5 señala que la discriminación y las diversas violencias son un gran obstáculo para alcanzar la igualdad de género, base del desarrollo sostenible, próspero y pacífico. El Estado peruano cuenta con un importante avance normativo, el 2015, se aprobó la Ley N°30364, Ley para prevenir, sancionar y erradicar la violencia contra las mujeres e integrantes del grupo familiar, y en julio del 2016, el Plan Nacional Contra la Violencia de Género 2016-2021. Un gran reto de la política pública es reducir la tolerancia social a la violencia contra la mujer, cambiando los patrones socio culturales machistas que la exacerban y justifican. Para aportar a este cambio, se han ejecutado campañas mul...
5
tesis de maestría
Publicado 2019
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La violencia de género es un grave problema público que afecta mayoritariamente los derechos humanos de las mujeres, y tiene repercusiones en el desarrollo de la sociedad en su conjunto. El ODS N°5 señala que la discriminación y las diversas violencias son un gran obstáculo para alcanzar la igualdad de género, base del desarrollo sostenible, próspero y pacífico. El Estado peruano cuenta con un importante avance normativo, el 2015, se aprobó la Ley N°30364, Ley para prevenir, sancionar y erradicar la violencia contra las mujeres e integrantes del grupo familiar, y en julio del 2016, el Plan Nacional Contra la Violencia de Género 2016-2021. Un gran reto de la política pública es reducir la tolerancia social a la violencia contra la mujer, cambiando los patrones socio culturales machistas que la exacerban y justifican. Para aportar a este cambio, se han ejecutado campañas mul...
6
artículo
The main objective of this research was to determine the influence of the organization of work sessions as a technique of PR on the clients’ image of a company. This technique enables organizations to approach their target public in order to communicate about theirs products, services, activities and behavior. It is expected to obtain placement, identification and also, to strengthen relation and communication with the public.Precisely, this explanatory research carried out in two groups (control and experimental) demonstrated that the organization of the work sessions in deed has influence on the image of the clients of a company. According to the results, it is stated that there is a 96.7% level of correlation between both variables.
7
artículo
Publicado 2020
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The Internet and social networks have become the most attractive and accessible information channel for young people. Objectives. Examine the behavior of university students when facing fake news and their opinion on this phenomenon. Methodology. Semi-open surveys conducted mainly for Journalism students from the University of the Basque Country. In a second phase, the study was extended to students from other areas of knowledge. Results. Online media use is commonplace for university students and a high percentage of them confess to have been fooled by fake news on at least one occasion. Conclusions and discussion. The students consider they have a high rate of alert when facing fake news. There are some differences, according to the area of knowledge, of the subjects that they consider more invaded by the fake news.
8
artículo
Publicado 2018
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This article addresses one of the new advertising trends, branded content, a formula that goes beyond product placement and proposes relevant content to the consumer. Specifically, is analyzed the case of fashion films, an advertising format that has broken out in the sector of fashion and luxury products with great success, and whose objective is to generate content specifically for a particular fashion brand, in which beauty and aesthetic predominates, but above all, allows to communicate the values and personality of the brand and thus connect with the consumer.
9
artículo
Publicado 2018
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This article addresses one of the new advertising trends, branded content, a formula that goes beyond product placement and proposes relevant content to the consumer. Specifically, is analyzed the case of fashion films, an advertising format that has broken out in the sector of fashion and luxury products with great success, and whose objective is to generate content specifically for a particular fashion brand, in which beauty and aesthetic predominates, but above all, allows to communicate the values and personality of the brand and thus connect with the consumer.
10
artículo
The case study describes an industrial hygiene investigation initiated in response to a drilling rig down due to complaints of loud noise, workers decide to shut down one of three drilling rigs (P3: Drill 3) due to loud noise. It begins with the requirement of situational investigation of exposure to noise of the drilling workers in order to identify and evaluate the exposure to noise, for this the industrial hygienist performs a series of noise dosimetry detection, which aims to declare the results as acceptable or unacceptable based on current regulations, identify the characteristics of the noise sources under study and propose control measures in accordance with the fundamentals, communicate the fundamentals and controls to the workers and management. The study population is made up of drilling rig operators exposed to noise, population is 10 and the sample is 11, the methodology use...
11
artículo
Publicado 2019
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This paper explores the contributions of transmedia storytelling in the construction of fictional worlds, in an attempt to detect the narrative elements that strengthen the bond of the audience with the fictional world. The study shows that based on the solid construction of the poetics of a story, transmedia storytelling can enrich the engagement with a large audience. To prove this, we analyze the narrative elements and the transmedia strategies of the series Aliados, produced by Cris Morena Group and broadcasted in Latin America and countries in Europe
12
artículo
Publicado 2022
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This research describes the professional profile of journalists who work in newsrooms that are pioneers in data analysis in Peru: Ojo Público and Convoca, as native digital media, and El Comercio Data and La República Data, as part of traditional media. To achieve this objective, and through a mixed approach, their bosses, coordinators or directors are interviewed, and questionnaires are applied to the journalists who work in them. The results show that journalists follow the methodology of data journalism, consisting of seven work phases: compile, clean, context, combine, analysis, verification and communication of data, and using technological tools in each of them with a skill level that is primarily not expert. In addition, most of their knowledge was self-taught, thus evidencing a lack of specialization in data journalism in the Peruvian higher education.
13
artículo
Publicado 2022
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This research describes the professional profile of journalists who work in newsrooms that are pioneers in data analysis in Peru: Ojo Público and Convoca, as native digital media, and El Comercio Data and La República Data, as part of traditional media. To achieve this objective, and through a mixed approach, their bosses, coordinators or directors are interviewed, and questionnaires are applied to the journalists who work in them. The results show that journalists follow the methodology of data journalism, consisting of seven work phases: compile, clean, context, combine, analysis, verification and communication of data, and using technological tools in each of them with a skill level that is primarily not expert. In addition, most of their knowledge was self-taught, thus evidencing a lack of specialization in data journalism in the Peruvian higher education.
14
artículo
Publicado 2023
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The COVID-19 health crisis posed a new scenario for society, having a ripple effect in, academic areas; to a greater extent, the audiovisual. University entities were ahead of events and proposed TRIC practices that would serve for the times that were to come and that in many cases were ahead of now normalized actions. This research analyzes the cognitive, emotional and social learning acquired by students in quarantine and how the realization of Radio Nebrija in the radio field and Nebrija Talent in the television field, two TRIC projects based on an ABP methodology, served to configure new working models for students and new university dynamics for teachers. The change from ICT context to TRIC is exposed and through a discussion group with young students and in-depth interviews with experts in the field of teaching and learning environments. The effedtiveness od intermethodology in aca...
15
artículo
Publicado 2021
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This article reflects on the need to rethink the teaching of research competence in students of regular basic education. This is based on a mixed study based on interviews and surveys carried out with fifth-grade students at the secondary level in an educational institution in the city of Tacna (Peru) who demonstrated that they possess technical investigative competencies, but a lesser consolidation of the related generic competencies. to your perception of what responsibility means. The results show a direct influence between their attitudes and their achievements in the face of research. In addition, given the scarce national academic production in terms of research competences in students of that level, this text provides scientific evidence to deepen the knowledge of how are the acquired capacities in terms of research with which high school students graduate, and thus propose strate...
16
artículo
Publicado 2023
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In a context where digital media increases the proliferation of information, this research addresses media literacy as a possible solution to fake news. This article analyzes the relationship that fourth-year high school students from a school in Lima have with the media they interact with, in order to evaluate the degree of development of their media literacy. To do this, the CRAAP test was applied, which allows us to know the criteria they take into account when distinguishing a fake news story from a true one based on levels of currency, relevance, authorship, accuracy, and purpose of the text. As a result, the students evaluated false and true information very similarly, leading to the conclusion that they do not possess an adequate level of media literacy. Additionally, some clues are given to interpret the problem.
17
tesis de grado
Publicado 2025
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En el informe realizado se estudia la sentencia del 11 de febrero del 2021, emanada en el Expediente N°05986-2015-PA/TC, por el Tribunal Constitucional. El asunto controvertido se origina a raíz de la expulsión del cadete de nombre de iniciales G.A.J., de la Escuela de Oficiales de la Policía Nacional del Perú, al haber incurrido en infracción muy grave, toda vez que, en las instalaciones de la Escuela, supuestamente sustrajo la espada de su compañero de iniciales D.P.L., y si bien se le notificó del inicio del procedimiento en su contra, no se le comunicó los hechos en su contra de forma detallada. Hemos advertido dos cuestiones del todo relevantes: La primera: ¿Se debe comunicar previa y detalladamente los hechos que se imputan? La segunda: ¿Un proceso administrativo disciplinario es legítimo si inicia la investigación con una Ley derogada, pero sanciona con la Ley vigente...
18
Publicado 2019
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El objetivo fundamental del presente trabajo de investigación dar a conocer que el UML es el marco de programación con más demanda y utilizado que muestra el lenguaje en los últimos tiempos. Es un lenguaje realista que sirve para hablar, determinar, fabricar y registrar un marco de sistema. UML; brinda una norma para representar un esquema de marco de sistema (modelo) que incluye ángulos de definición, por ejemplo, ciclo económico y capacidades de marco, y puntos de interés, por ejemplo, articulaciones de lenguaje de programación. Es importante tener en cuenta que UML es un lenguaje demostrado para indicar o representar técnicas o ciclos. Se utiliza para caracterizar un marco, detallar reliquias en el marco y para registrar y fabricar. El objetivo de UML es tener la opción de representar la conducción de un marco de sistema, subsistema o actividad específicos a través de un...
19
artículo
Publicado 2010
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This anide focuses on the characteristics of a crisis, and examines the new tendencies that have changed the way in which any management should respond and communicate whenin crisis. After defining che meaning of crisis, che three key factors of a crisis that should be included in the fores ighr plan are analyzed, namely: a) crisis should be handled openly; b)acknowledge that any insight on the evcnts will replace the actual facts; and, e) any gap in the information flow will be fi lled wirh rumors, speculations, prejudgmcnts, and accusations made by "cxperrs" or leaders of opinion. The Toyota case - experienced at rhe beginning of the USA's crisis - is ser as an example of recent ill insight. To conclude, chis article provides guidelines for communicators of crisis, and highlights the need to be ready and prepared to face any eventual cr...
20
artículo
Publicado 2010
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This anide focuses on the characteristics of a crisis, and examines the new tendencies that have changed the way in which any management should respond and communicate whenin crisis. After defining che meaning of crisis, che three key factors of a crisis that should be included in the fores ighr plan are analyzed, namely: a) crisis should be handled openly; b)acknowledge that any insight on the evcnts will replace the actual facts; and, e) any gap in the information flow will be fi lled wirh rumors, speculations, prejudgmcnts, and accusations made by "cxperrs" or leaders of opinion. The Toyota case - experienced at rhe beginning of the USA's crisis - is ser as an example of recent ill insight. To conclude, chis article provides guidelines for communicators of crisis, and highlights the need to be ready and prepared to face any eventual cr...
