The main objective of this research was to determine the influence of the organization of work sessions as a technique of PR on the clients’ image of a company. This technique enables organizations to approach their target public in order to communicate about theirs products, services, activities and behavior. It is expected to obtain placement, identification and also, to strengthen relation and communication with the public.Precisely, this explanatory research carried out in two groups (control and experimental) demonstrated that the organization of the work sessions in deed has influence on the image of the clients of a company. According to the results, it is stated that there is a 96.7% level of correlation between both variables.

The main objective of this research was to determine the influence of the organization of work sessions as a technique of PR on the clients’ image of a company. This technique enables organizations to approach their target public in order to communicate about theirs products, services, activities and behavior. It is expected to obtain placement, identification and also, to strengthen relation and communication with the public.Precisely, this explanatory research carried out in two groups (control and experimental) demonstrated that the organization of the work sessions in deed has influence on the image of the clients of a company. According to the results, it is stated that there is a 96.7% level of correlation between both variables.

Las sesiones de trabajo como técnica de Relaciones Públicas son realizadas por las empresas con la finalidad de buscar un acercamiento con sus públicos. Por eso este tipo de eventos debe ser planificado teniendo en consideración todos los aspectos que se requieren para alcanzar resultados satisfactorios. Así, estas reuniones son evaluadas por los públicos de manera que se forman una imagen parcial, positiva o negativa (en relación a su asistencia al evento) que se suma a la imagen general que tienen de la organización, que también puede ser positiva o negativa; en este sentido, luego de realizar un balance de percepciones, esta imagen puede mantenerse, reforzarse o verse disminuida, de acuerdo a su satisfacción con su asistencia al evento. Esta investigación se centra en un público específico, los clientes de una empresa privada del rubro de tecnologías de la información e...