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1
artículo
Publicado 2022
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Este libro trata de la personalización de la política. Así lo resume en el prólogo de esta publicación Teresa Sádaba, directora del ISEM Fashion Business School y profesora de la Universidad de Navarra. La personalización de los fenómenos públicos –dice– es una de las herramientas más empleadas para explicar el mundo que nos rodea, algo que los medios de comunicación pueden hacer, aunque de forma limitada.
2
artículo
Publicado 2012
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The importance of Social Responsibility in Media is an issue that is in constant debate inside and outside Media. This concern about the impact of the information they diffuse to their public. As it is widely known, they have a strong influence in the Public Opinion on citizenship. In other words, the media has to be responsible not only for the information but also for the opinion they offer. When we refer to Social Responsibility, this implies a new concept in the model of management of the company or organization. Concretely, when the organization voluntarily assume ethics, by means of actions and campaigns, in the relationship with their environment and with each of their stakeholders. In this article, we make a reflection about the meaning and the importance of the management of social responsibility in media. We will remark some cases and testimonies from which we can study in deta...
3
artículo
Publicado 2023
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The importance of investigating the political discourse of a country lies in understanding the intrinsic complexity of political communication directed by its leaders. Hence, the importance of expanding the previous analysis of presidential speeches in Peru, transmitted in real time through the media, which is the objective of this study. For this purpose, the time frame is delimited between 2018 and 2023, covering a linguistic corpus that exceeds 105 000 words, distributed in 60 speeches made by five political leaders. With the application of a methodology that merges the ethnography of communication and the analysis of lexical frequencies, we seek to understand the communicative dynamics, semantic values and content of these speeches. The results highlight the variability in discursive practices, evidencing a convergence in the use of key words that highlight the importance of the coun...
4
artículo
Publicado 2013
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In the academic careers of subfields like Journalism, the communicational field is at a crisis caused by the gap between theory accumulation and knowledge reproduction. Thirty years ago, Verón and Martín-Barbero proposed a new approach, displacing analysis of the media to mediations. In 2008, Scolari started focusing in the hypermediations, consisting of forwards, hybridization and contaminations. In 2009, Castells put emphasis on the observation of social transformations provoked by mass auto-communication. While we must think in dismassification and fragmentation, obsolete notions like massive culture or cultural industry resist, reducing the profession to a poor monologue with little incidence in the informative management. The subject of this paper is to discuss the factors that disturb the connection between two academic plans necessarily interdependent.
5
artículo
Publicado 2020
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Dice Iñaki Gabilondo en el prólogo que “el medio sonoro siempre ha sabido adaptarse a las circunstancias”, y que “ningún otro lo ha logrado con la misma eficiencia porque su comunicación se materializa en la voz”. Se trata de una afirmación que tiene especial valor si quien la realiza, como es el caso, ha dedicado más de la mitad de su vida a un medio, el radiofónico, que acaba de cumplir sus primeros cien años.
6
artículo
Publicado 2020
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Dice Iñaki Gabilondo en el prólogo que “el medio sonoro siempre ha sabido adaptarse a las circunstancias”, y que “ningún otro lo ha logrado con la misma eficiencia porque su comunicación se materializa en la voz”. Se trata de una afirmación que tiene especial valor si quien la realiza, como es el caso, ha dedicado más de la mitad de su vida a un medio, el radiofónico, que acaba de cumplir sus primeros cien años.
7
tesis de grado
Publicado 2015
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El presente trabajo de investigación acción se realizó con los estudiantes de quinto grado “A” de la institución educativa “A” de Abancay, provincia de Abancay, Región Apurímac. Esta investigación acción pedagógica se efectuó después de haber revisado mi práctica docente durante la deconstucción, a partir de la reflexión crítica de los diarios de campo, identificando como una debilidad recurrente en el manejo de estrategias de lectura paratextual, porque los estudiantes tenían dificultades en hacer inferencias del contenido global de textos mediante la lectura de paratextos. El objetivo general de esta investigación es aplicar estrategias metodológicas para mejorar la comprensión lectora en su nivel inferencial. Respecto a la metodología, el tipo de investigación es cualitativo, el diseño de investigación es investigación acción y el modelo es investigaci...
8
artículo
Publicado 2016
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The following is a proposal of an analysis of the transposition of literature to film of the novel Pride and Prejudice by Jane Austen and the essay A Grief Observed by C. S. Lewis. The first aim in both cases is to delve into the new contributions of the latest film version of Austin’s novel and the qualities and characteristics of the film version of the C. S. Lewis note pad, based on the theoretical contributions of such authors as Gerard Genette, Geoffrey Wagner, Brian Mcfarlane, among others. The second purpose is geared to the recognition of the exchange between film and literary language as a representative process of today society. The fact that the adaptations, historically seen with great skepticism, are now continually made and welcomed by the public, calls for a review and deepening of the studies made on that matter in order to know the current situation of the relationship...
9
artículo
Publicado 2020
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The genre of Peruvian auteur cinema has been characterized by representing the country’s social problems by representing speeches that are positioned as an alternative to hegemony. This article presents how, even during the period of greatest economic growth of Peru, this genre has maintained the tradition of being an alternative voice by stating that the country’s entry into the globalized economy has not solved the social problems of much of the population. To accomplish that, the films Chicha tu madre, El premio, Paraíso and El evangelio de la carne were analyzed. These films have in common to tell stories set in marginal settings and in which their protagonists must resort to transgression in order to survive. The characters that representing the sinlugar, those individuals who are prevented from participating in the benefits of the informative and economic exchanges that promis...
10
artículo
Publicado 2017
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It is common for media messages to show the family since the crisis that this institution is experiencing. It is often conceived not as the place where the person is loved on his own, but as the "power struggles" between his members, especially between woman and man. With the documentary method - bibliographic study - of the conceptual analysis, this paper seeks to clarify some essential elements of the relationships within the family -in order to contribute to a better communication of the family reality- specifically those related to woman and man. From the systemic -non-analytical- methodical proposal of Leonardo Polo, it is proposed that there are three characteristics of this relationship -reciprocity, complementarity, co-responsibility- that have to be studied in their mutual internal connection to understand intrafamily dynamism. In this way it is possible to communicate effective...
11
artículo
Publicado 2014
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This article analyzes and compares the cultural and audiovisual features that determine the styles and informative treatment of similar news content, issued by two private means different country: Peru and Spain. The study was made using the protocol Fact Efficient Model Construction (MOCIAE) and detects a clear bias in favor of the government’s position in both countries. However, as in the Spanish case increased presence of formal elements of staging and multiperspective opinion, the Peruvian version is detected finds treatment and focus less textual and predominantly spectacular, based on the use of resources ambient sound and the violent actions of the protesters.
12
artículo
Publicado 2011
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There is a little knowledge of writer and journalist Felipe Sassone, who was born in Lima (1884) and died in Madrid (1959), despite his intense literary and journalist life, specially in Spain’s capital city. He embarked very young for Europe, in order to make a success of his work. Quickly, Literature seduces him (novel, theatre, essay, journalism), specially Theatre, writing tons of comedies, as well as directed assemblies and organized companies, where his wife, María Palou, was the leading actress. Memory of both of them has lost in the last fifty years and it is not easy to follow theirs steps in the past, despitetheir acclaimed success.
13
artículo
Publicado 2019
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The study analyzes the first journalism textbooks published in Spain between 1891 and 1912, which outline the professional features the reporter in that historical stage should have. Because of its influence on the political, social and cultural regulations, the the journalism activity then claimed a status of its own for itself, which distinguished it from other activities that, as literature, shared the word as an expression tool, and also were published in newspapers and magazines.
14
artículo
Publicado 2019
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This paper analyzes the information treatment of the Mapuche people in the newspaper El Mercurio during two periods. First, between 1950 and 1973 (twentieth century); and second, during the years 2010, 2013 and 2014, (21st century). To this end, a corpus of 340 journalistic texts has been selected, of which 147 correspond to the 20th century (1950-1970) and 193, to the 21st century (2010, 2013-2014). The analysis shows that most of the frames are linked to conflicts, criminal prosecutions and arson attacks; so that El Mercurio prioritizes connotations and negative events to inform about the Mapuche indigenous people.
15
tesis de grado
Publicado 2018
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En la actualidad se observa los grandes cambios que se vienen sucediendo especialmente en la parte social, que corresponde a una colectividad que está compuesta por tradiciones, costumbres e intereses en la que se desenvolverán los estudiantes teniendo en consideración pautas de comportamiento, una comunicación asertiva y practicando buenos modales como el respeto, la tolerancia la empatía entre otros, siendo elementos fundamentales para la existencia de una interrelación satisfactoria en el contexto que participa. Por tal razón resulta urgente la enseñanza y el fortalecimiento de las habilidades sociales para los diversos niveles y formas de la educación en el Perú, resultando de interés y bienestar para la sociedad, basadas en un código moral que va a influir definitivamente en la estabilidad emocional. Asimismo, existen muchos estudios e instrumentos de medición relaciona...
