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1
objeto de conferencia
Publicado 2021
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A difusão das tecnologias de informação e comunicação (TIC) no Paraná está associada a iniciativas de desenvolvimento locais, ao longo dos anos 2000, por meio da formação de Arranjos Produtivos Locais (APLs) especializados e vinculados às diferentes regiões do estado (Região Metropolitana de Curitiba, Maringá e região, Ponta Grossa e região, Londrina e região, Região Sudoeste, Região Oeste). Esses APL estabeleceram programas voltados a temas de interesse comuns, notadamente o desenvolvimento de conhecimento em TIC, com ênfase na qualificação de mão de obra. Essas iniciativas buscavam o aumento da competitividade na área, em âmbito nacional e internacional. Vale notar que, em 2016, o Paraná já se destacava entre as cinco primeiras Unidades da Federação em quantidade de empregos e em quantidade de empresas no ramo de serviços em TI. Ao mesmo tempo, posicionava-...
2
artículo
Publicado 2015
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Este trabajo de investigación tiene como objetivo principal realizar un análisis que muestre las divergentes perspectivas originadas por las diferencias existentes entre el tratamiento establecido bajo el concepto de responsabilidad social y el concepto de auditoría social en la medición, reconocimiento y publicación de los elementos sociales y medioambientales en las prácticas empresariales.De este modo, se identificarán las principales diferencias que se originan de la aplicación de ambos abordajes, señalando la necesidad de la empresa de informar sobre su responsabilidad social de forma más amplia y transparente para la socie- dad donde actúa e interacciona, en términos financieros, sociales y medioambientales.Para tal efecto, vamos a efectuar un análisis del estudio desarrollado por Theodore J. Kreps, que fue la primera investigación académica donde se aplicó e...
3
artículo
Publicado 2019
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Considering the proliferation of negotiations around global televi- sion formats, this research demanded understanding specific relationship be- tween media and music in “The Voice Brasil Kids 2018”. The purpose was to understand how the gestuality evidences gap between the children’s feature of talent show and the meanings implemented in previously determined perfor- mances. This qualitative study (with bibliographic research, content analysis, structural analysis, analysis for the viability of the essence) presents argu- ments about aspects that involve productions in format and is established by the analysis bias that recognizes the gesture as an element of communication with significant impact on the technically mediated performance. Finally, this research pointed out that the gap between the child specificity of the program and the gestures implemented in previously determined...
4
artículo
Publicado 2023
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This research analyzes rhythm in fiction films based on the notion of rhythm in the arts of philosopher Susanne Langer and her theory of symbolism. Unlike previous studies on rhythm in film, conducted from mathematical perspectives with metrics of time, proportions and frequencies of montage shots, this study aims to demonstrate that the phenomenon of rhythm in film can also be analyzed from the philosophy of art, in this case, from the symbolism of Langer. In this regard, she considers that rhythm in the arts is recreated in the relationship of the tensions of a work to promote the symbolism of feelings as a whole. The results show that there are up to four recurrent forms of relationships when representing tension scenes (or dramatic tension) and that these successive relationships of tensions are represented by the filmmaker in a conscious and reflexive way until the significance of f...
5
artículo
Publicado 2023
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This research analyzes rhythm in fiction films based on the notion of rhythm in the arts of philosopher Susanne Langer and her theory of symbolism. Unlike previous studies on rhythm in film, conducted from mathematical perspectives with metrics of time, proportions and frequencies of montage shots, this study aims to demonstrate that the phenomenon of rhythm in film can also be analyzed from the philosophy of art, in this case, from the symbolism of Langer. In this regard, she considers that rhythm in the arts is recreated in the relationship of the tensions of a work to promote the symbolism of feelings as a whole. The results show that there are up to four recurrent forms of relationships when representing tension scenes (or dramatic tension) and that these successive relationships of tensions are represented by the filmmaker in a conscious and reflexive way until the significance of f...
6
artículo
Publicado 2020
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The speedy evolution of Internet and the penetration of social networks has changed the way of communicating that was usually had the fashion. Gone are the models of communication that placed traditional media at the centre of their strategic management. The new trends contextualize social networks as the backbone of the relationship with audiences. In this sense, real weddings have become a fundamental tool for the fashion brands participating in the event thanks to their wide potential as an instrument to spread the messages. The text opts for multiple case studies to link the main international fashion brands with special events and goes to the content analysis of the profiles of social networks in which the leading firms have a presence. The results reveal how audiences react to the communication efforts made and the pertinence of resorting to these acts to improve engagement with st...
7
tesis doctoral
Publicado 2016
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Descargue el texto completo en el repositorio institucional de la Universidade Federal de Santa Catarina: https://repositorio.ufsc.br/handle/123456789/194084
8
artículo
Publicado 2020
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The influencer, considered a key asset in the strategy for online communication (Pérez-Curiel and Clavijo-Ferreira, 2017), causes a loss of control over the strategic decisions of fashion brands due to their independence in developing actions (Díaz, 2017). In order to describe to what extent, the influencer enhances the brand identity and the change in strategy trend in the sector, a triple-focus comparative content analysis methodology is designed (Silverman, 2016; Krippendorff, 2004). It analyzes the Instagram accounts of three international renowned luxury firms such as Gucci, Loewe and Margiela (total posts n1 = 3756 and specific posts n2 = 240) and develops a panel of experts (n3=6) aimed at specialized professionals and academics. The results indicate how the values and corporate image of the brands are affected by the ego-personal discourse of these influence profiles.
9
artículo
Publicado 2024
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The debate on public policies and regulations for digital platforms constitutes an urgent topic for communication sciences. This article aims to provide a theoretical-analytical approach to emerging dimensions in research on communication policies in platform capitalism in Latin America. The work is part of a critical approach to the political economy of communication, offers a state of the art and includes a bibliographic systematization of the main debates on the State, big tech and public policies. Reflections from the notions of cognitive capitalism and platform capitalism allow us to confront the instrumental theoretical approaches that characterize the study of internet intermediaries. Likewise, the paper problematizes the dilemmas posed by regulatory proposals based on a review of state initiatives and judicial decisions in Latin America. The final discussion addresses the challen...
