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1
artículo
Publicado 2020
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In all mining operations, a reconciliation system is necessary, which allows measuring the performance of the processes involved in obtaining the final product, from the reserve-resource models, through mine design, mine planning, mining production, until culminating in the metallurgical process. It is through the relationship between the ore received (ground ore) with the ore sent to grinding (short-term model), that reconciliation factors will result for tonnage, grade and metal. Subsequently, they will be evaluated in a monthly, quarterly and / or annual period of time, and will help to refine the processes and sub-processes of the short-term model, as well as the mining process and the metallurgical process. The results will be reflected in the reduction of the differences in the reconciliation factors for tonnage, grade and metal, this reduction must be supported over time; In other...
2
artículo
Publicado 2020
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In all mining operations, a reconciliation system is necessary, which allows measuring the performance of the processes involved in obtaining the final product, from the reserve-resource models, through mine design, mine planning, mining production, until culminating in the metallurgical process. It is through the relationship between the ore received (ground ore) with the ore sent to grinding (short-term model), that reconciliation factors will result for tonnage, grade and metal. Subsequently, they will be evaluated in a monthly, quarterly and / or annual period of time, and will help to refine the processes and sub-processes of the short-term model, as well as the mining process and the metallurgical process. The results will be reflected in the reduction of the differences in the reconciliation factors for tonnage, grade and metal, this reduction must be supported over time; In other...
3
tesis de grado
Publicado 2017
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El presente estudio se realizó con la finalidad de determinar el “PERFIL DEL PERSONAL Y SU DESEMPEÑO LABORAL EN LA GERENCIA DE CRÉDITOS DE LA ASOCIACIÓN MUJERES EN ACCIÓN (AMA), TRUJILLO - 1ER. TRIMESTRE DEL 2017. El enunciado del problema es: ¿Se ajusta el perfil del personal a su desempeño laboral en la Gerencia de Créditos de la Asociación Mujeres en Acción (AMA), Trujillo – 1er. Trimestre del 2017? Cuya hipótesis de investigación es: El perfil del personal exigido por el puesto se ajusta a su desempeño laboral en la Gerencia de Créditos de la Asociación Mujeres en Acción (AMA). Se utilizó el diseño descriptivo correlacional, empleando la técnica de la encuesta, y como instrumento el cuestionario, el mismo que fue validado por medio de la aplicación del coeficiente de Alfa de Cronbach. Así mismo, se consideró como muestra representativa al personal involucrad...
4
artículo
The article approaches approach to the assumptions of methodologies for measuring online conversation. These methodologies record what users do when access to social media institutional profiles, which allows observing the impact of the publications. However, they do not take into account neither the response of institutions as a result of listening to users nor the possibilities of co-creation. Thereby, conversation is confused with mere digital interaction. Seeking for engagement is executed as a strategic action of conquest of users, which ends up stopping the advances towards a culture of collaboration. The objective is to offer a theoretical contribution that allows defining the pragmatic and ethical assumptions of both the digital interaction and the conversational encounter. With this, the conversationalist paradigm is criticized, which identifies the online linguistic exchange as...
5
artículo
Publicado 2020
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The speedy evolution of Internet and the penetration of social networks has changed the way of communicating that was usually had the fashion. Gone are the models of communication that placed traditional media at the centre of their strategic management. The new trends contextualize social networks as the backbone of the relationship with audiences. In this sense, real weddings have become a fundamental tool for the fashion brands participating in the event thanks to their wide potential as an instrument to spread the messages. The text opts for multiple case studies to link the main international fashion brands with special events and goes to the content analysis of the profiles of social networks in which the leading firms have a presence. The results reveal how audiences react to the communication efforts made and the pertinence of resorting to these acts to improve engagement with st...
6
artículo
Publicado 2023
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Universities use social networks to transmit their institutional identities, applying them as mirrors and loudspeakers of campus life. Thus, they intend to attract potential students and build global communities that transcend the offline field. Much of the previous studies give greater relevance to the engagement achieved than to the discourse used, so this research explores the use of Instagram by the five best universities in the world according to the Shanghai 2022 Ranking, with the aim of comparing their strategies and contrast published content with recorded interactions. The methodology focuses on a quantitative and qualitative content analysis of the posts published by Harvard, Stanford, MIT, Cambridge and California Berkeley during the first quarter of the 2021/2022 academic year (n=394), for which a file of analysis has been designed. The results reflect a certain homogeneity i...
7
artículo
Publicado 2019
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The growing activity generated in digital communication platforms is raising new forms of relationship between organizations and their publics of interest. This has triggered, in turn, the production of a large amount of information, an explosion of data known as Big Data. In this new context, there is a need to study how the management of this huge amount of information faced in public relations, which is constantly generated at high speed and which requires even real-time management. In this work, we present a bibliographic review of the current state of research on the management of Big Data in Public Relations. The results showed a total 41 works. A content analysis of these works found that the activities of internal communications, media relations, crisis communications and issues management are the most related to massive data management.
8
artículo
Publicado 2020
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The interactive documentary field has a collaborative dimension since its beginning. This research proposes a model for the analysis of the participation of online communities within interactive documentary, developed on the basis of the previous scientific literature on this topic. Then, analysed case studies have shown the diversity of forms regarding contribution from online communities. On the basis of the different trends observed, five participative designs with different intensities and purposes have been described. Finally, the model has been applied to each design for its evaluation, allowing us to conclude that a significant participation would have to combine several of these designs considering the articulation of participant communities around documentary as well as its contribution to documentary meaning.
9
tesis de grado
Publicado 2012
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This research paper was in the facilities of the municipal slaughterhouse of the Moyobamba city. Where our object study was to evaluate the quality of the residual effluent discharged to the environment and propose a treatment system for the same. Por this action was necessary to take a representative sample of the effluent quarterly, to then be analyzed and know the values of the parameters to be measured according to the objectives. The same that allowed us to contrast with the maximum allowable limits for this type of effluent standard established in the national and international regulations. The work consisted of taking three representative samples of the effluent in residual different points along the route of the effluent. The first prior to entering the septic tank, the second in the final discharge of the septic tank and the third 1 00 yards further down for the second sample. T...
10
artículo
Publicado 2013
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Corporate Social Responsibility (CSR) can be defined as a responsible way of doing business and the impact these operations have in the economy, the society and the environment. Nowadays, companies use different avenues to communicate CSR initiatives. Social Media platforms are one of the important resources to communicate CSR. This paper performs an empirical analysis of frequency, content, and feedback of CSR messages presented on social platforms (Facebook and Twitter) of 50 companies from the Fortune Magazine. Results showed that in spite of the great resources available for CSR online communication, companies are still in its infancy in promoting a two-way communication process. In order to resolve this problem, this paper proposes a theoretical framework for CSR communication through social media.
11
artículo
Publicado 2019
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In the media industry, fast innovations and increasing competition require a high degree of corporate leadership (Koryak, Mole, Lockett, et al., 2015). The study of leadership appears to be an increasingly relevant issue. This research aims to find out to what extent leaders (editors and publishers) behave and understand their roles in Chilean and Spanish newsrooms. A questionnaire was applied to measure and identify leadership traits that are considered crucial, thus making possible to acknowledge transformational leaders and differentiate efficient leaders from ineffective. The results show that editors believe they have the ability to inspire, share goals and understand what is important, in contrast with the working experiences of their employees, that often have a low opinion of media companies as places to work.
12
tesis de grado
Publicado 2024
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El presente trabajo de investigación tiene por objetivo de determinar el impacto que ha tenido la informalidad laboral en el crecimiento económico del Perú, durante el periodo 2010 – 2023. El trabajo fue de tipo aplicado, de enfoque cuantitativo y correlacional. La muestra consistió en series estadísticas que abarcaron 56 trimestres, desde enero de 2010 hasta diciembre de 2023, utilizando las variables de PBI, empleo informal y empleo formal. Para analizar el impacto del empleo informal contrastando con el impacto del empleo formal en el crecimiento económico, se usó el método econométrico de Mínimos Cuadrados Ordinarios (MCO). El Perú ha mostrado un crecimiento económico relativamente fuerte durante la primera parte de la segunda década del siglo XXI, con una desaceleración notable hacia finales de dicha década y una contracción severa durante la pandemia de COVID-19 (...
13
artículo
The general goal of this research is to address the way in which the twenty-five first Spanish publishers in literature publication manage their social networks. For this, through the PRGS model, the weight of the main social networks (Facebook, Twitter and Instagram) in the digital marketing strategy of these Spanish publishing companies is analysed from a triple dimension: a) the attraction of users, b) content generation, and c) users' engagement to the brand. The study conducted on these twenty-five Spanish publishers concludes that Facebook is the one that generates the most fans, compared to Twitter and Instagram. Nonetheless, Twitter is the network most used to generate content. Finally, in terms of engagement, the results point out Instagram as the network where better results are obtained
14
artículo
Publicado 2017
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It is common for media messages to show the family since the crisis that this institution is experiencing. It is often conceived not as the place where the person is loved on his own, but as the "power struggles" between his members, especially between woman and man. With the documentary method - bibliographic study - of the conceptual analysis, this paper seeks to clarify some essential elements of the relationships within the family -in order to contribute to a better communication of the family reality- specifically those related to woman and man. From the systemic -non-analytical- methodical proposal of Leonardo Polo, it is proposed that there are three characteristics of this relationship -reciprocity, complementarity, co-responsibility- that have to be studied in their mutual internal connection to understand intrafamily dynamism. In this way it is possible to communicate effective...
15
tesis de maestría
Publicado 2016
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El diseño e implementación de un plan de mantenimiento preventivo en el área de servicios de CINEPLEX S.A., fue realizado mediante la recopilación de las necesidades que tiene cada complejo cinematográfico, reuniones con los proveedores de los diferentes servicios de infraestructura, reuniones semanales con los supervisores de mantenimiento de cada complejo en Lima (en provincia a través de las visitas trimestrales que tuvimos de supervisión, constante comunicación con los responsables de cada complejo) y las criticidades de operatividad basados en las ventas que requieran. El tipo de investigación fue teórica/descriptiva y luego Práctica, en primera instancia se aplicó conocimientos y métodos de gestión de mantenimiento, además de la información histérica que se tuvo en el momento. Con esto fuimos a la práctica que consistió en las inspecciones, creación del plan mae...
16
artículo
Publicado 2021
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This article arises from the interrelation of different theoretical and methodological perspectives in the areas of Communication and Anthropology in order to analyze the media treatment of the situation of indigenous peoples in Argentine territory. To do this, theoretical concepts of the Agenda Setting theory were operationalized and a content analysis was developed from the collection of journalistic articles from the most far-reaching online information portals in Argentina, in the period from August 2018 to June, 2019. The conclusions show: a low information coverage on the subject; the construction and reproduction of meanings and representations around native peoples linked to the reinforcement of stereotypes and prejudices; and little opportunity for them to be actors and sources of information.
17
artículo
Publicado 2013
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The concepts of disinformation and misinformation have almost as many meanings as the number of authors who have treated them. Considered from the semiotic and psychological point of view, disinformation and misinformation seem to be the result of the inadequacy of what is communicated to the reality of an object. The focus of both Political Science and Public Relations is set on disinformation / misinformation as an example of how masses and public opinion can be manipulated, while the vision of Communication Sciences and Information considers such behaviours as natural features of the media in a clearly oversaturated communications ecosystem. This paper describes the different approaches to the topic of disinformation/misinformation made in the above mentioned scientific disciplines.
18
artículo
Publicado 2012
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This article presents the results of a comparative analysis of the Press coverage of natural disasters in the world by Spanish newspapers during the years 2009 and 2010 and some prominent indicators of social interest in the Internet. The main goals of this exploratory research are to find out if the classic news values shape altogether the agenda of the mainstream newspapers and the citizens and if the cahier de doléances in this specialized field are also in effect in the Internet age.
19
artículo
The paper presents a review of the literature of news coverage on female presidential candidates. For this purpose, seven coverage frames are included: a) visibility, b) gender reiteration, c) mediation of the intimate sphere, personality, d) thematic agenda, e) tonality and f) particularities of the media. Finally, an operationalization proposal is formulated for each of the frames that could be used in future research that addresses these political figures. It is concluded that women are represented from their intimate sphere and femininity, characteristics that are far from being culturally appropriate for debate in the public and political arena.
20
artículo
This paper focuses on the problem of Corporate Reputation in relation to stakeholders’ perception. More precisely, how the intangible values of branding have a potential influence on the Corporate Reputation of a communication company. As fieldwork, with the aim of having contact with the complete value chain of a corporation, 463 questionnaires conducted with members from all the stakeholder groups (7) of Televisió de Catalunya–TV3 regarding La Marató de TV3 have been analyzed. La Marató action is a Corporate Social Responsibility event organized by the autonomous public television network of Catalonia (Barcelona, Spain). The results allow us to identify how trust, quality, transparency and solidarity are the most important values identified in its corporate reputation. This research is relevant as it studies the role of and relationship between intangible values of branding and ...
