Corporate Social Responsibility (CSR) can be defined as a responsible way of doing business and the impact these operations have in the economy, the society and the environment. Nowadays, companies use different avenues to communicate CSR initiatives. Social Media platforms are one of the important resources to communicate CSR. This paper performs an empirical analysis of frequency, content, and feedback of CSR messages presented on social platforms (Facebook and Twitter) of 50 companies from the Fortune Magazine. Results showed that in spite of the great resources available for CSR online communication, companies are still in its infancy in promoting a two-way communication process. In order to resolve this problem, this paper proposes a theoretical framework for CSR communication through social media.

Corporate Social Responsibility (CSR) can be defined as a responsible way of doing business and the impact these operations have in the economy, the society and the environment. Nowadays, companies use different avenues to communicate CSR initiatives. Social Media platforms are one of the important resources to communicate CSR. This paper performs an empirical analysis of frequency, content, and feedback of CSR messages presented on social platforms (Facebook and Twitter) of 50 companies from the Fortune Magazine. Results showed that in spite of the great resources available for CSR online communication, companies are still in its infancy in promoting a two-way communication process. In order to resolve this problem, this paper proposes a theoretical framework for CSR communication through social media.

Social media platforms have changed the way people stayinformed, communicate with others, and share ideas. These interactive social platforms are used for many purposes from being in contact with family and friends to promote products and services. However, little is known about the use and importance of social media for health prevention, especially for communication among Hispanic communities.The purpose of this paper is to analyze how social media platforms, especially Twitter, are used for health prevention and communication in Hispanic communities. In doing so, a quantitative content analysis was performed on 3000 tweets with the hashtag #prevención (prevention). Results indicate that most of the prevention messages shared among organizations and users on Twitter were informational messages and very few users promoted interactive communication and mobilization. Mass media and gover...

Social media platforms have changed the way people stayinformed, communicate with others, and share ideas. These interactive social platforms are used for many purposes from being in contact with family and friends to promote products and services. However, little is known about the use and importance of social media for health prevention, especially for communication among Hispanic communities.The purpose of this paper is to analyze how social media platforms, especially Twitter, are used for health prevention and communication in Hispanic communities. In doing so, a quantitative content analysis was performed on 3000 tweets with the hashtag #prevención (prevention). Results indicate that most of the prevention messages shared among organizations and users on Twitter were informational messages and very few users promoted interactive communication and mobilization. Mass media and gover...