Tópicos Sugeridos dentro de su búsqueda.
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1
artículo
Publicado 2023
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COVID-19 caused a major shift in consumer behavior online at companies that focused on offering products to a traditional and more diverse (LGBTTTQI+) market. For this reason, an online survey was carried out through the digital platforms Facebook and LinkedIn in the last months of the pandemic (COVID-19) to determine how interpersonal influences and electronic word of mouth (eWOM) affect the intention to buy back online products and services, even after the pandemic. Data was collected from 384 consumers and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM), confirming that both interpersonal influences and electronic word of mouth explain repurchase intention, and that electronic word of mouth had the greatest influence. Theoretical and practical implications include insights for social media marketers, and evidence of a dramatic shift in the use of technology...
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tesis de grado
Publicado 2024
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La finalidad de esta investigación es analizar y conocer si existe una correlación o impacto en el uso del modelo directo al consumidor por el interés de volver a comprar por parte de los clientes de superfoods peruanos que adquieren los productos online. El uso del modelo DTC, tuvo un auge excepcional durante el contexto de la Covid-19, debido al crecimiento del e-commerce, una forma del modelo DTC, varios minoristas o emprendedores empezaron a surgir con nuevas empresas mediante este canal. Por lo que es importante poder conocer esos factores y beneficios que pueden contraer con el uso del modelo DTC en la intención de recompra, para que puedan ser de utilidad para las empresas, emprendedores y servicios para los clientes. La investigación cuenta con dimensiones del modelo DTC para poder medir el impacto en la intención de recompra, los cuáles son: social media engagement, websi...
4
tesis de grado
Publicado 2018
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This report, briefly describes the author's experience from September 2013 to the present within the Savings and Credit Cooperative Nuestra Señora del Rosario Ltda. No. 222 - Ag. Huamachuco as a graduate of the Faculty of Economics, academic school Professional of Administration, of the National University of Trujillo. The Savings and Credit Cooperative Nuestra Señora del Rosario Ltda. No. 222, has been the birthplace and home of thousands of competent professionals, thanks to the combination of the educational method taught in our classrooms, coupled with the requirement that as a leading Cooperative, is printed in your collaborators. The economic events that have taken place in recent years, and nowadays, have transformed the demands and skills that the market now demands. Globalization, technology and a world open to more and more possibilities have generated today, that there are f...
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