Crítica de Libro: Brand New de Wally Olins

Descripción del Articulo

Review of the book Brand New by Wally Olins.
Detalles Bibliográficos
Autor: Alvarado de Marsano, Liliana
Formato: artículo
Fecha de Publicación:2014
Institución:Universidad Peruana de Ciencias Aplicadas
Repositorio:UPC-Institucional
Lenguaje:español
OAI Identifier:oai:repositorioacademico.upc.edu.pe:10757/324962
Enlace del recurso:http://hdl.handle.net/10757/324962
Nivel de acceso:acceso abierto
Materia:Branding
Marketing
Corporate Identity
Wally Olins
Brands
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dc.title.es_PE.fl_str_mv Crítica de Libro: Brand New de Wally Olins
dc.title.alternative.es_PE.fl_str_mv Book Review: Brand New by Wally Olins
title Crítica de Libro: Brand New de Wally Olins
spellingShingle Crítica de Libro: Brand New de Wally Olins
Alvarado de Marsano, Liliana
Branding
Marketing
Corporate Identity
Wally Olins
Brands
title_short Crítica de Libro: Brand New de Wally Olins
title_full Crítica de Libro: Brand New de Wally Olins
title_fullStr Crítica de Libro: Brand New de Wally Olins
title_full_unstemmed Crítica de Libro: Brand New de Wally Olins
title_sort Crítica de Libro: Brand New de Wally Olins
author Alvarado de Marsano, Liliana
author_facet Alvarado de Marsano, Liliana
author_role author
dc.contributor.email.es_PE.fl_str_mv liliana.alvarado@upc.edu.pe
dc.contributor.author.fl_str_mv Alvarado de Marsano, Liliana
dc.subject.es_PE.fl_str_mv Branding
Marketing
Corporate Identity
Wally Olins
Brands
topic Branding
Marketing
Corporate Identity
Wally Olins
Brands
description Review of the book Brand New by Wally Olins.
publishDate 2014
dc.date.accessioned.none.fl_str_mv 2014-08-19T04:03:40Z
dc.date.available.none.fl_str_mv 2014-08-19T04:03:40Z
dc.date.issued.fl_str_mv 2014-08-18
dc.type.es_PE.fl_str_mv info:eu-repo/semantics/article
dc.type.other.es_PE.fl_str_mv Artículo académico
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dc.identifier.citation.es_PE.fl_str_mv Sinergia e Innovación, 2(1), 274-277
dc.identifier.issn.none.fl_str_mv 2306-6431
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/10757/324962
dc.identifier.journal.es_PE.fl_str_mv Sinergia e Innovación
identifier_str_mv Sinergia e Innovación, 2(1), 274-277
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Sinergia e Innovación
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Crítica de Libro: Brand New de Wally Olins
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La información contenida en este registro es de entera responsabilidad de la institución que gestiona el repositorio institucional donde esta contenido este documento o set de datos. El CONCYTEC no se hace responsable por los contenidos (publicaciones y/o datos) accesibles a través del Repositorio Nacional Digital de Ciencia, Tecnología e Innovación de Acceso Abierto (ALICIA).

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